INCLUSIVE BY DESIGN

At Zalando, our vision is to be inclusive by design. And this vision starts with our hiring - we do not discriminate on the basis of gender identity, sexual orientation, personal expression, ethnicity, religious belief, or disability status. You are welcome to leave out your picture, age, or marital status from your application. We only assess candidates on their qualifications and merit.

We want to provide you with a great candidate experience. Feel free to inform us of any accommodations you may need, so we can best support you throughout the hiring process. 

do.BETTER - our diversity & inclusion strategy: https://corporate.zalando.com/en/our-impact/dobetter-our-diversity-and-inclusion-strategy
Our employee resource groups: https://corporate.zalando.com/en/our-impact/our-employee-resource-groups

WHAT WE'D LOVE YOU TO DO (AND LOVE DOING)

THE ROLE & THE TEAM

As a Senior Product Marketing Manager (B2B), you will 

develop powerful data-driven stories to position our software products in front of our target audience – fashion & lifestyle brands and retailers. As part of Zalando’s B2B unit ZEOS, you will work with multiple stakeholders across Product, Strategy, Marketing and Sales to support customer acquisition across different stages of the funnel. 

ZEOS is part of Zalando, leveraging the company’s infrastructure, technology, and expertise to build an operating system for fashion & lifestyle. Established in 2023, ZEOS is developing tools that allow brands and retailers to manage their multi-channel business in one place. We aim to enable seamless e-commerce across Europe: from new market entry and expansion to optimization and business steering. The first ZEOS product is called ZEOS Fulfillment, and it gives brands and retailers the ability to fulfill their multi-channel sales using one stock pool, one integration, and one user interface. Being a small unit within a big company enables us to act fast, but with the backup from one of the leading online platforms for fashion and lifestyle in Europe.

WHY YOU SHOULD BE INTERESTED

• You will conduct competitor analysis and develop positioning & messaging for new software products and services.

• You will work with Analytics to find relevant data points and create data-driven stories to showcase the value of our products; 

• You will connect with Sales to find success stories within the existing customer base, and work with customers to develop case studies in various formats.

• You will work with an agency to develop and maintain assets and materials to support Sales with customer acquisition (pitch decks, one-pagers, competitor comparisons, explainer videos, demos, etc.)

• You will develop and execute a sales enablement strategy, ensuring Sales is onboarded on the product value proposition and supporting materials.

• You will drive research into buyer personas, feeding insights into the marketing strategy and annual campaign plans. 

WE'D LOVE TO MEET YOU IF...

•  You have 6+ years of experience in B2B product marketing, with at least 2 years in the software industry.

• You are a native or near-native English speaker, with strong communication skills and a knack for compellingly presenting complex ideas;  

• You live & breathe customer insights and have extensive experience conducting research.

• You are confident in managing cross-functional processes and building strong relationships with internal and external stakeholders.

• Hyper-growth startup background is highly desirable -  you thrive in ambiguity and possess a hands-on mentality; you love both strategy and operations.

• Self-starter with ability to execute multiple projects with tight deadlines and with focus on business results .