Senior Web Services & Digital Content Strategy Manager (Remote)

Title: Sr. Manager, Web & Digital Strategy

Department: Enterprise Communications

Reporting to: Director of Enterprise Communications

Type: Full Time

Location: United States - Remote (Candidates based in NY Metro area will be preferred)

Compensation: $117K - $123K USD

 

Who We Are:

World Education Services (WES) is a non-profit social enterprise that supports the educational, economic, and social inclusion of immigrants, refugees, and international students. For 50 years, WES has set the standard for international academic credential evaluation, supporting millions of people as they seek to achieve their academic and professional goals. Through decades of experience as a leader in global education, WES has developed a wide range of tools to pursue social impact at scale. From evaluating academic credentials to shaping policy, designing programs, and providing philanthropic funding, we partner with a diverse set of organizations, leaders, and networks to uplift individuals and drive systems change. Together with its partners, WES enables people to learn, work, and thrive in new places. For more information about WES, please visit our website at www.WES.org.  

 

About the Opportunity: 

This role is responsible for the maintenance and improvement of the WES.org WordPress site, including development and implementation of a content strategy that addresses user, business, and cross-organizational communications priorities. The Senior Manager also oversees SEO for WES.org, regularly drawing insights from analytics tools to inform the content strategy. This is a role best suited to a proactive self-starter who enjoys collaborating in a matrixed organization and possesses excellent time management and project management skills.

 

What You’ll Do: 

• Build a website content strategy and manage a consolidated editorial calendar that incorporates and balances the communications and marketing needs of diverse internal constituencies and captivates equally diverse external audiences.
• Oversee SEO and Google Analytics, continuously sharing findings with relevant stakeholders across WES and using them to refine the content strategy in real-time.
• Collaborate to ensure timely translation of all new content into French.
• Ensure full and ongoing compliance with WCAG and ADA standards.
• Be a trusted communications advisor across all departments and on all levels of the organization
  • actively seek deep understanding of requests and the business goals that drive them
  • offer expertise on current best practices for content strategy, communications platforms and services, and our website framed in context appropriate for the stakeholders
  • identify contradictions, resolve problems, and communicate plans and expectations effectively
• Recommend improvements to the WES.org architecture and overall design and U/X, in alignment with our e-commerce needs and broader organizational objectives.
• Manage cross-functional relationships with internal stakeholders, outside agencies, and vendors for complex web development projects.
• Collaborate with communications colleagues to translate complex projects to accessible digital content; advise and enable appropriately.

 

Your Experience: 

The ideal candidate will have:

Required

• Extensive technical expertise with:
• website design, development, and maintenance
• third-party platforms and integrated marketing technologies
• content and account marketing and communications best practices
• WordPress
• 7-10 years’ work experience in communication and marketing with outstanding writing and editing skills.
• High emotional intelligence and demonstrated success navigating complex business issues and technical environments.

• Strong understanding of Web analytics and traffic optimization including Google Analytics, SEO, Social Media, and emergent AI factors, and proven ability to translate data and trends into actionable, brand-building improvements.

• Ability to synthesize and present complex information
• Exceptional attention to detail and organization

• Proficient and enthusiastic in use of creative and project management tools to support website updates and maintenance.

• Strong problem-solving skills
• Demonstrated ability to successfully lead complex projects, prioritize among competing tasks, harmonize the needs of a range of internal clients, and proactively communicate status updates to colleagues.
• A proven ability to communicate complex ideas to organizational leaders and external stakeholders