Comcast Business Digital Experience Co-op

Comcast Business offers a suite of Connectivity, Communications, Networking, Cybersecurity, Wireless, and Managed Solutions to help global organizations of all sizes prepare for what’s next. Powered by the nation’s largest Gig-speed broadband network and backed by 24/7 customer support, Comcast Business is the nation’s largest technology provider to small businesses and one of the leading service providers to the Enterprise market. Comcast Business has been consistently recognized by industry analysts and associations as a leader and innovator, and one of the fastest growing providers of Ethernet services.

Job Summary

Job Description

Program Overview

Discover opportunities designed to set your career in motion! The Comcast internship/co-op program will help you cultivate meaningful relationships, develop strong interpersonal and business skills, gain exposure to the day-to-day operations of a Fortune 40 media and technology company, and receive mentorship opportunities to expand your professional network.

This program immerses students into the daily operation of a contemporary media and technology company while working side-by-side with Comcast’s top innovators. The student becomes an integral part of the Comcast team working on creative, innovative, and thought-provoking projects within various business units.

Organization & Team Overview:

Comcast Business serves as the B2B arm of Comcast, providing technology solutions to businesses of all sizes, globally. As Comcast Business continues to grow, the digital experience has never been more critical to the overarching prospect and customer journey. The Digital Marketing Experience Group of Comcast Business is responsible for our digital marketing and .com presence, transforming how prospects and customers in Small, Mid-Market, and Enterprise businesses establish and grow a long-lasting relationship with Comcast via digital channels.

Our team is made up of UX/UI designers, content strategists, product managers, marketing professionals as well as more technical content delivery and QA experts. The team collaborates closely with Sales, Product Management, Customer Experience, Brand, Communications, Development, and other Marketing counterparts to define and design the end digital product, with a stellar customer experience at the forefront of every decision. As part of this group, the Content Strategy team within our Experience Design group is focused on creating engaging customer-facing content and digital assets, using effective storytelling techniques, and crafting compelling narratives for our digital properties.

Role Description

As a Digital Content Strategy Co-op, you will assist in the build-out of our personalization strategy for our website, including writing personalized content for our audiences and implementing a site-wide taxonomy to enhance the user experience for prospects and customers.

With enhanced content for our large business (enterprise) audiences being a strategic priority for the business, you will have a front row seat in shaping the B2B thought leadership and educational content that best supports our customers’ needs.

What are some interesting problems the student will work on?

In addition to writing content, supporting the storytelling strategy, and working on the taxonomy of our website, you will support the migration of content from an ancillary thought leadership site to our main website, ensuring seamless integration and user accessibility. Additionally, you will collaborate with the Content Delivery and software development teams to gain technical knowledge in content tagging and digital build and management. Your role will involve helping to ensure content is up-to-date, accurately categorized, representative of customer needs, and appropriately personalized.

Where can this student make an impact?

As a co-op in the Comcast Business Digital Experience group, you will learn new digital skills, get hands-on experience in marketing, content strategy, and communications, and work cross-functionally with a wide-range of marketers, digital strategists, product managers, and sales professionals to learn how to bring the digital journey to life in a complex and ever-growing B2B marketplace.

Job Responsibilities

Responsibilities include but are not limited to:

• Work with internal stakeholders – design, product, development, SEO, and marketing and communications teams — to review existing web pages, determine personalization approaches, and produce UX copy
• Learn about Comcast Business products and go-to-market strategies, and bring those strategies to life on the website
• Maintain accurate, up-to-date copy files; track messaging and development feedback from stakeholders and legal reviewers