Sr Manager Internal Communications

Department:

Communications & Brand Reputation

Our Company Promise

We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Job Description:

Ever wonder how a large, people‑driven Company stays aligned, informed, and moving forward as one? The Senior Manager Internal Communications leads the Internal and Executive Communication Teams, which are responsible for shaping and delivering strategic and executive‑level messaging, providing counsel, development, and execution of high‑impact communication plans for enterprise and department‑wide initiatives. They’ll partner closely with Leaders and Employees across the Company, provide consultation and coaching, deliver exceptional Customer Service, and guide narratives and campaigns that support Southwest’s most significant priorities. The Senior Manager Internal Communications helps ensure Southwest Airlines’ strategy is understood, embraced, and brought to life by strengthening alignment, connection, and culture across the entire Company. 

Additional Details  

• The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX headquarters facility during business hours. 

• U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available. 

We’re committed to fair hiring practices and to making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, disability, genetic information, or other legally protected characteristics. 

Model the Southwest Way

• Guide and lead Team Members using SWA talent management practices to coach, develop, and engage Employees

• Adhere to Company values and competencies to foster a Culture of inclusion, recognition, and support of a safe work environment

• Invest in Leadership and self-growth through participating in continuous learning and development

Responsibilities

• Act and advise the business with a broad set of stakeholders in mind; partner with departments to create communication strategies and messaging to create deeper engagement with multiple Stakeholders

• Work closely with Executive Leaders across the Company to support Executive platforms, which entails advising on communication tactics, ghostwriting, and offering constructive communication advice

• Ensure alignment on corporate and operational priorities, objectives, and key initiatives

• Establish effective relationships with other Southwest Departments for support in communicating departmental initiatives

• Guide overall communication strategy and thought Leadership of multiple topics or work groups

• Work with Leaders to frame solutions to emerging issues, and subsequently define and execute appropriate communication strategies to support the best outcome

• Align organizational resources, managing priorities across multiple areas to create timely communication strategies that deliver measurable business results

• Help champion innovative technologies and strategies that cause the organization to think about how to communicate in new ways, taking into consideration Employee sentiment and/or union negotiations

• Consult on Companywide initiatives, determining appropriate tone and channel to