Social Media Lead

The Organisation

 

Plan International is an independent development and humanitarian organisation that advances children’s rights and equality for girls. We believe in the power and potential of every child but know this is often suppressed by poverty, violence, exclusion and discrimination. And it is girls who are most affected.

 

Working together with children, young people, supporters and partners, we strive for a just world, tackling the root causes of the challenges girls and vulnerable children face. We support children’s rights from birth until they reach adulthood and we enable children to prepare for and respond to crises and adversity. We drive changes in practice and policy at local, national and global levels using our reach, experience and knowledge.

 

For over 85 years, we have rallied other determined optimists to transform the lives of all children in more than 80 countries.

 

We won’t stop until we are all equal.

 

The Opportunity

We’re seeking an experienced Social Media Lead to provide dedicated support to the Chief Executive Officer’s digital presence during a transition period across Global Affairs communications functions. You’ll ensure continuity, quality, and strategic consistency of the CEO’s short-form messaging while organisational communications service design work is underway.

 

Operating within the Executive Office and in close partnership with Global Affairs and External Communications teams, you will develop, draft, manage, and optimise CEO communications across priority digital channels—translating leadership positioning, global events, and strategic priorities into timely, engaging executive messaging. This is an individual contributor role in a fast-moving, high‑visibility environment requiring sound judgement, discretion, and rapid responsiveness.

 

What You’ll Do

 

1) CEO digital positioning & innovation

• Develop and implement an interim CEO social media positioning strategy (priority platforms, audience focus, balance of written/visual/video content).
• Recommend innovative and emerging approaches to executive digital engagement (formats, storytelling, platform use).
• Track performance using agreed analytics tools and share insights to inform optimisation.
• Improve reach and engagement through testing, experimentation, and emerging practices.
• Provide periodic summary insights to the Chief of Staff and relevant communications teams to support learning and future service design.

 

2) CEO digital voice & day‑to‑day management

• Plan, draft, and publish CEO social content across agreed platforms.
• Translate CEO engagements, global events, and organisational priorities into concise, high‑impact messaging.
• Maintain an executive content calendar aligned to key global moments and priority engagements.
• Monitor social and news trends to identify timely opportunities for CEO positioning.
• Maintain a library of reusable short-form messaging assets.
• Provide ad hoc short-form executive writing support (brief digital messages, short statements, engagement summaries, rapid-turnaround copy).

 

3) Coordination & alignment

• Ensure CEO digital messaging aligns with organisational campaigns, policy positioning, and reputational priorities.
• Coordinate approved inputs, data points, and stories from regions, countries, and global teams to strengthen messaging.
• Document processes, tools, editorial approaches, and operational practices supporting CEO digital communications for smooth transition into the future service model.

 

What You’ll Bring

 

Essential

• Demonstrated experience managing executive or organisational social media accounts (planning, publishing, performance tracking).
• Excellent short-form writing and editing skills; ability to translate complex issues into concise, engaging digital messaging.
• Experience developing or contributing to digital/social strategies and applying analytics to optimise performance.
• Strong understanding of platforms, audience engagement, and emerging content fo