Senior Associate, Content Marketing & Audience Insights

ABOUT US
The Aspen Institute is a global nonprofit organization whose purpose is to ignite human potential to build understanding and create new possibilities for a better world. Founded in 1949, the Institute drives change through dialogue, leadership, and action to help solve society’s greatest challenges. It is headquartered in Washington, DC, and has a campus in Aspen, Colorado, as well as an international network of partners.

COMMUNICATIONS AND MARKETING DEPARTMENT

The Communications and Marketing Department creates compelling content to elevate and position the Aspen Institute as a values-based organization that ignites human potential through dialogue, leadership, and action to build understanding and create new possibilities for a better world. The department also serves as an in-house agency that provides communications and marketing support to the Institute’s 40+ programs, initiatives, public events, fundraising efforts, and the president’s office. Learn more at aspeninstitute.org.

We function on the foundation of 5 values: Collaboration, Learning, Excellence, Accountability and Respect or CLEAR. These attributes and behaviors are how we work. Upholding our department values is of paramount importance as they guide us to thoughtfully engage with our colleagues whilst performing at the highest level.

ABOUT THIS ROLE

The Senior Associate, Content Marketing & Audience Engagement leads the execution and evolution of the Aspen Institute’s digital content strategy across our primary channels — web, email, social media, and video — while helping build the next phase of personalized audience engagement through Aspen Passport, our soon-to-be-launched enterprise logged-in platform.

This role partners closely with Communications colleagues, Aspen enterprise teams, and program teams across the Institute to curate, package, and distribute compelling content that strengthens audience connection, grows engagement, and reinforces Aspen’s role as a trusted global convener.

You will operate at both the channel and ecosystem level: driving day-to-day content performance across digital platforms while shaping how personalization, subscriptions, and CRM insights deepen long-term engagement across the Aspen network.

This position reports directly to the Director, Content Strategy. The salary range for this position is $78,000 - $80,000. In accordance with our Reimagining Work policy, the Senior Associate should be willing to be in-person with colleagues a minimum of 40% of the time while having the flexibility to work remotely for the balance.


WHAT YOU WILL DO

Manage Cross-Channel Content Marketing & Distribution

• Partner with Communications staff and Aspen Institute programs to curate and share engaging content across the Institute’s primary digital channels — web, social media, video and email newsletters.

• Edit and optimize homepage and blog content to drive discoverability and engagement.

• Develop and manage content calendars across email and major digital touchpoints.

• Package content to support audience growth and deepen engagement across programs.

• Ensure consistent brand voice, tone, and accessibility standards across channels.

• Identify opportunities to cross-promote program content to broader Institute audiences.