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Senior PPC & App Executive
MoonpigThe NetherlandsRemotefull_timeVerifiedPosted 26 Sept 2023
About the role
Our Ways of Working:We believe that we do our best work when we are together, but also appreciate that everyone works in different ways. That’s why we operate with three working models which look to define where and how our people work - Remote, Hybrid, Site/Office - based.
Although we believe the majority of our people will choose our hybrid working model (at least 2 days in the office each week), for some of our teams that don't require as much in-person connection and collaboration, we offer fully remote working (with paid travel to the Moonpig office up to 6 times per year). Remote roles are specified directly on our job adverts
Work with us
At Moonpig Group our mission is to help people connect and create moments that matter. We are an international group, comprising the Moonpig, Buyagift and Red Letter Days brands in the UK and the Greetz brand in the Netherlands.
We were founded with a goal to disrupt the traditional greetings industry. Two decades on, we’re an established leader within the online cards and gifting market, offering a wide range of products to customers across the world.
Moonpig is an iconic brand and innovator, with clear values (read more about our values here!). These values set our teams and our business up for success in an environment that’s fun, supportive and challenging. They’re the glue that binds us together and we think of them as a platform to help us deliver our best work. You have every chance to drive impact here at Moonpig, and most importantly, we genuinely want you!
What You’ll Be Doing
Our Performance Marketing team are looking for a talented PPC and App Exec looking for the next challenge in their career! Reporting into PPC & App Manager, you will play a pivotal role within our dynamic team, taking full ownership of our performance marketing efforts across PPC, Shopping, and App channels for Greetz.
You’ll be responsible for testing, optimisation and growth roadmaps as well as feeding into strategic decisions for your channels. You will have an opportunity to work directly with our key partners (e.g. Google, variety of CSS etc.) to align with wider business KPIs and in doing so will also get exposure to senior stakeholders across the business.
At Moonpig Group, we’re committed to creating an inclusive and caring culture with brilliant people who feel a real sense of belonging. We welcome and celebrate all diverse backgrounds to Moonpig Group, from working parents who need flexibility with their hours to individuals who are neurodiverse and prefer to work a certain way. We’re proud to have several employee-led committees within our organisation, including the LGBTQ+ Committee, The Gender Balance Committee and our Moo
Although we believe the majority of our people will choose our hybrid working model (at least 2 days in the office each week), for some of our teams that don't require as much in-person connection and collaboration, we offer fully remote working (with paid travel to the Moonpig office up to 6 times per year). Remote roles are specified directly on our job adverts
Work with us
At Moonpig Group our mission is to help people connect and create moments that matter. We are an international group, comprising the Moonpig, Buyagift and Red Letter Days brands in the UK and the Greetz brand in the Netherlands.
We were founded with a goal to disrupt the traditional greetings industry. Two decades on, we’re an established leader within the online cards and gifting market, offering a wide range of products to customers across the world.
Moonpig is an iconic brand and innovator, with clear values (read more about our values here!). These values set our teams and our business up for success in an environment that’s fun, supportive and challenging. They’re the glue that binds us together and we think of them as a platform to help us deliver our best work. You have every chance to drive impact here at Moonpig, and most importantly, we genuinely want you!
What You’ll Be Doing
Our Performance Marketing team are looking for a talented PPC and App Exec looking for the next challenge in their career! Reporting into PPC & App Manager, you will play a pivotal role within our dynamic team, taking full ownership of our performance marketing efforts across PPC, Shopping, and App channels for Greetz.
You’ll be responsible for testing, optimisation and growth roadmaps as well as feeding into strategic decisions for your channels. You will have an opportunity to work directly with our key partners (e.g. Google, variety of CSS etc.) to align with wider business KPIs and in doing so will also get exposure to senior stakeholders across the business.
Key responsibilities include:
- Monitoring and managing daily budgets and KPIs to ensure optimal campaign performance.
- Staying up-to-date with market developments and applying best practices to enhance campaign strategies.
- Collaborating with key publishers, such as Google, and PPC & App Manager, to create and implement testing roadmaps for continuous improvement.
- Liaising closely with Netherlands market stakeholders and the Marketing Manager to align channel strategies with business goals and translate them into actionable KPIs.
- Maintaining account hygiene and implementing best practices to ensure efficient campaign management.
- Innovating and evolving the current account structure to improve efficiency, identify growth opportunities, and expand market presence.
- Oversee ad copy and creative elements in line with best practise to maximise campaign effectiveness.
- Provide weekly reporting on KPI movements and contribute to monthly and quarterly presentations to the C-team.
- Manage finance process for the activity in your remit (raise and receipt POs, manage account budgets, keep on top of budget trackers)
About you:
- Fluent to a high business standard in both Dutch and English, both spoken and written.
- ideally 3 years of experience hands on managing PPC and Shopping channels (App channel experience is a plus).
- Proficiency in Excel.
- Proven track record of optimising campaigns to achieve ROI or CPO KPIs.
- Self-motivated and capable of working both independently and collaboratively within a team.
- Able to quickly identify and capitalize on opportunities, communicate effectively with stakeholders, and adjust approach quickly in a fast-paced environment.
- Data-driven and detail-oriented.
- Good understanding of web analytics suites, with a preference for Google Analytics 4
At Moonpig Group, we’re committed to creating an inclusive and caring culture with brilliant people who feel a real sense of belonging. We welcome and celebrate all diverse backgrounds to Moonpig Group, from working parents who need flexibility with their hours to individuals who are neurodiverse and prefer to work a certain way. We’re proud to have several employee-led committees within our organisation, including the LGBTQ+ Committee, The Gender Balance Committee and our Moo
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