Sr. Director, Account Management (CPG Clients)
WhalarAbout the role
Job Title: Senior Director, Account Management
Brand Verticals: CPG Clients
Location: Remote within USA
Start Date: ASAP
Recently named ‘Adweek Creator Agency of the Year, Whalar is a global, award-winning creator commerce company that works closely with today’s biggest brands, content creators, and world-leading social platforms to deliver innovative and creative content. We differentiate ourselves by our unique capabilities, including proprietary technology, brand partnership expertise, brilliant creator talent management, and dedicated Web3 innovation practice.
We believe this is a rare chance to join a truly special team and to help us shape the future of a highly respected, growth-oriented business that is committed to doing well by doing good.
About The Role:
Whalar is seeking an Account Management Senior Director to retain, grow and elevate our partnerships with tech and telecom partners.
The successful candidate will be a strategic thinker with a passion for the creator economy and at least 8-10 years client leadership experience. A creative or influencer agency background is ideal, as is a strong connection and appreciation of Gen Z social culture.
What is Account Management?
Account Management is a post-sales role that focuses on nurturing client relationships. Account managers have two primary objectives: retain clients’ business and grow those opportunities.
Unlike a sales role, which is designed to be more short-term and focuses on “hunting” and bringing in new clients, the account manager acts as a long-term liaison and, hopefully, a trusted consultant for the client.
In other words, sales is meant to be more short-term and transactional and account management is about building more engaged relationships.
Whalar has many capabilities and talented executives within the organization including our incredible Client Service team who have delivered brilliant campaigns and built strong relationships with our clients. Now we have an opportunity to extend our impact by establishing a dedicated Account Management team.
Account Management will:
- Have a senior focus on our top clients
- Pro-actively bring innovation and creative business solutions
- Grow our client's portfolios and global footprints
- Strategic responsibility for bringing together the best ingredients of Whalar
- Build and own long-term / JBP partnership frameworks
- Ensure best-in-class Measurement and Insights strategy for top clients
The Role
Whalar is seeking a CPG Lead to retain, grow and elevate our CPG partnerships.
This critical role ensures an exceptional client experience, co-ordinated communications, best-in-class client engagement, inspiration and education.
The successful candidate will be a strategic thinker with a passion for the creator economy, proven leadership skills and at least 8-10 years client leadership experience.
Responsibilities
- Account leadership of Whalar’s key CPG partnerships
- Establish a planned and pro-active working relationship
- Organize client learning sessions, provide regular updates on the creator economy, next level client engagement including speaking opportunities and events
- Build trusted relationships with existing clients and new stakeholders
- Pro-actively bring innovation and creative strategy to clients
- Provide clear focus and direction to multi-disciplinary Whalar teams working across our CPG partnerships
- Ensure exceptional Customer Success based on both objective and qualitative KPIs
- Partner with measurement team to ensure comprehensive measurement and reporting strategy
- Coordination between all markets and internal global teams - representing the global interests of Whalar, responsible for sharing and updating information across the business
- Owning and coordinating presentation schedules ensuring all parties are updated, roles and responsibilities are clear
- Staying ahead of the latest product developments, news and innovations within CPG; ensure this information is seen by the company in a digestible way
- Make clients famous
Requirements
- At least 8-10 years client leadership experience
- Grow and maintain exceptional relationships with senior clients
- Pro-actively bring solutions, ideas and education to clients
- Comfortable selling, presenting, leading, public speaking
- Astute commercial skills
- Sound understanding of the creator economy
The base salary range for this role is $150k - $170k + bonus
Our values:
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