Associate Director, Analytics and Data Strategy

Company Description

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

Job Description

Responsibilities:

• Be an important partner for the client and our teams by implementing conceptual data frameworks and developing marketing strategies
• Collaborate with teams to develop end-to-end measurement and analytics solutions for global clients by bringing a hybrid lens of quantitative analysis, analytical thinking and business context to develop audience insights, inform creative campaign planning, and define the measurement and testing optimization approach and the reporting strategy.
• Transform quantitative finding into relevant insights through strategic storytelling
• Articulate and present insights and strategies rooted in data for new business, contributing to the growth of the agency
• Educate internal stakeholders on the importance of data strategy and its value to the organization, scaling from 1/1 conversations with colleagues to planned informational sessions with cross-functional teams
• Manage efficient execution of projects, including the implementation of best practices
• Coach, lead junior team members to activate their existing skills and inspire growth, learning and development

Qualifications

• 4+ years of experience in analytics and data strategy, or related measurement function
• Bachelor's degree in Statistics, Economics, Engineering, Mathematics, Science, or related quantitative discipline, or in Business with demonstrable quantitative skills.
• Experienced in measurement and learning agendas, with experience developing effective reporting, data visualization, experimental design, ad hoc analyses methods and choosing appropriate KPIs and metrics.
• Practical experience analyzing  big data sets, using SQL and R, SAS, or Python to develop data-driven business insights and recommendations that help clients measure, optimize, and understand customer engagement.
• Demonstrates strong client and partner relationships, with an ability to articulate data-driven recommendations, findings, and all facets of the measurement process.
• Comfortable driving technical and business requirements based on data strategy recommendations and requirements.
• Data visualization experience with a keen focus on client-facing storytelling and clarifying and defending findings, insights, and recommendations from data analysis.
• Experience with statistical learning approaches (regression techniques, classification models, ensemble modeling, supervised and unsupervised learning)
• Experience with Salesforce is preferred.

Additional Information

The anticipated salary range for this position is $94,000-$146,000. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation. The company's incentive compensation plan is subject to change. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available.

For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

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About dentsu 
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com. 

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