Growth Marketing Lead (HubSpot and AI)

Who We Are and Why Join Us 
At OnMed our purpose is simple but powerful...to improve the quality of life and sense of well-being in our communities by bringing access to healthcare to everyone, everywhere. Our path to everywhere has already begun, with our innovative OnMed CareStation™, a small but mighty, Clinic-in-a-Box, bringing #healthcareaccess anywhere with an outlet to plug it in. Poised to become a key component in America’s public health infrastructure, the CareStation is the only tech-enabled, human-led, hybrid care solution that combines the comprehensive experience, trust and outcomes of a clinic, with the rapid scalability of virtual care. 

 
At OnMed, every role, every day, is directly impacting the communities we serve. You’ll join a high-performing purpose-driven team, innovating to break down the barriers that keep people from the care they need. 
This is not just a job...it's a movement to bring access to healthcare where and when people need it most. It’s healthcare that shows up. 

Who You Are 

You are a results-driven growth marketer who thrives across strategy, execution, analytics, and AI-powered performance optimization. You excel at building scalable growth systems, aligning marketing and sales, and driving revenue through predictable, measurable pipelines. 

You are a HubSpot expert and AI-forward marketer, excited to design the next generation of automated, intelligent growth infrastructure. You think big, act fast, experiment constantly, and own end-to-end outcomes. You are continuously improving performance through AI, marketing automation, and experimentation. 

Role’s Responsibilities   

Growth Strategy & Performance 

• Own marketing-sourced pipeline and revenue performance 

• Build and optimize B2B and B2B2C growth engines across digital, outbound, lifecycle, and partner channels 

• Improve conversion rates, CAC efficiency, funnel velocity, and LTV 

HubSpot Leadership (Marketing Ops & Automation) 

• Serve as OnMed’s HubSpot owner and subject-matter expert 

• Build workflows, attribution models, scoring systems, lifecycle automation, and dashboards 

• Coordinate and collaborate on content creation and campaign execution with the extended marketing team including forms, landing pages, email, social media and blog 

• Maintain a clean, scalable RevOps infrastructure used by marketing, sales, and partnerships 

AI-Driven Growth 

• Lead strategy for AI adoption across marketing and RevOps 

• Use AI for forecasting, funnel diagnostics, content optimization, testing, and personalization 

• Implement repeatable, scalable AI-driven processes that accelerate growth 

• Provide proactive recommendations for tools and optimizations 

Demand Generation & Campaigns 

• Design high-impact lead gen campaigns with internal teams (content, paid media, partnerships, events) 

• Build and manage quarterly paid media plans 

• Drive predictable, revenue-generating pipeline 

Website & SEO 

• Own website performance and conversion optimization 

• Lead SEO/GEO strategy with external partners 

• Continuously improve site content and experience using CRM + analytics insights 

Sales Alignment & Enablement 

• Partner closely with Sales on lead flow, SLAs, velocity, and pipeline quality 

• Develop enablement assets and playbooks (via Seismic) 

• Support field marketing, ambassador programs, client marketing needs, and swag 

Analytics & Experimentation 

• Build real-time growth dashboards and AI-enhanced insights 

• Run A/B tests across messaging, channels, and funnel stages 

• Translate performance data into action and revenue impact 

Knowledge, Skills & Abilities 

• Strong ability to lead projects independently, make proactive recommendations, and solve problems  

• Expertise applying AI to growth analytics, forecasting, experimentation, personalization, and workflow automation  

• Ability to design and scale automated growth systems that support testing, performance measurement, and continuous optimization  

• Deep hands-on mastery of HubSpot, including automation, attribution modeling, workflows, lifecycle management, and reporting  

• Proven success developing data-driven growth strategies that increase lead generation, pipeline creation, and revenue  

• Advanced ex