Director Brand Marketing - Homes.com

Director Brand Marketing - Homes.com

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Job Description

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Director Brand Marketing - Homes.com

Company:

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives. For over 35 years, CoStar Group has been living and breathing the world of real estate information and online marketplaces, giving them perspective to create truly unique and valuable offerings to their customers. By continually refining, transforming, and perfecting their approach to their business, CoStar has created a language that has become the standard in the industry, for their customers, and even competitors. As they continually work to continue that effort as well as improve and drive innovation, they are able to deliver for their customers, employees, and investors. CoStar Group provides an invaluable edge in real estate, by equipping the brightest minds with the best resources available.

About Us:

As a division of CoStar Group, Homes.com is reimagining the home search experience for consumers and agents alike. We are empowering people to discover homes, share insights and make connections on their terms – disrupting a multi-billion industry.

Already one of the fastest growing real estate portals in the industry, we are driven to be #1. Just ask Brad Bellflower, Chief Change Officer at Apartments.com. After its acquisition in 2014, Apartments.com quickly turned into the most popular place to find a place. Proven success at the highest level – and we’re doing it again with the new Homes.com.

Homes.com is a CoStar Group company with 20+ years' experience in leading and growing digital marketplaces. We pride ourselves on continually improving, innovating, and setting the standard for property search and marketing experiences. With Homes.com we’re building a brand on the cusp of defining the industry. We’re looking for big thinkers, brave leaders, and creative advertising wizards ready to influence a new age of homebuying within a tried-andtrue, award-winning company.

This position is located in Richmond, VA and offers the following hybrid schedule option: 4 days onsite / 1 day remote.

About the Role:

As the Director of Brand Marketing, you will be responsible for developing and executing marketing strategies to build brand awareness, drive consumer engagement, and increase traffic to the site. This role leads brand positioning, marketing communications, and consumer insights initiatives to support business growth objectives. You will work closely with the B2B team to ensure cohesive and effective marketing efforts across all channels.

About You:

You are a strategic and detail-oriented marketing professional with a strong background in developing and executing marketing strategies to build brand awareness. Your expertise in brand positioning, marketing communications, and consumer insights informs your approach to supporting business growth objectives.

You excel at leading marketing initiatives across critical audience segments and creating all necessary marketing materials to support internal teams and promote the brand externally.

Responsibilities:

• Develop and implement comprehensive brand marketing strategies aligned with business goals.

• Lead creative development of brand campaigns across multiple channels including digital, social, and traditional media.

• Manage agency relationship to maximize creative ideas and productivity.

• Analyze consumer trends, market data, and competitive landscape to inform brand strategy.

• Oversee consumer research initiatives to gain deep customer insights.

• Manage brand marketing budget and optimize spend across channels.

• Collaborate with cross-functional teams including sales and product development.

Qualifications:

• 10+ years of experience overseeing brand marketing initiatives, including digital, social, and traditional media channels.

• Proven ability to develop and implement comprehensive brand marketing strategies aligned with business goals.

• Strong leadership skills with a track record of managing high-performing marketing teams.

• Excellent collaboration skills with cross-functional teams, including sales and product development, to ensure alignment and effectiveness of marketing strategies.

• Proficiency in analyzing consumer trends, market data, and competitive landscape to inform brand strategy.

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