Sr Brand Activation Mgr

The pay range is $92,000.00 - $166,000.00

Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.

Sr. Brand Activation Manager

Exempt

02/25

About Us:
As a Fortune 50 company with more than 350,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. 

Working at Target means the opportunity to help all families discover the joy of everyday life. Caring for our communities is woven into who we are, and we invest in the places we collectively live, work and play. We prioritize relationships, fuel and develop talent by creating growth opportunities, and succeed as one Target team. At our core, our purpose is ingrained in who we are, what we value, and how we work. It’s how we care, grow, and win together.   

Building brands is in our DNA. Owned brands are playing an increasingly important role and are a key pillar in Target’s winning strategy.  Over the past five years, Target has launched over 30 new owned brands.  We are building brands that are grounded in deep consumer insight to have a meaningful relationship with our guests and uniquely set us apart in the marketplace.

A core pillar of Target’s winning strategy has been a deep and sustained investment in Differentiating with Owned Brands. Our robust and growing portfolio of owned brands continues to be a core driver of Target’s success – both in terms of profitable growth and guest loyalty. As of today, owned brands account for 1/3rd of Target’s sales and nearly half of its profit with an enviable growth trajectory into the future. That portfolio includes 10 $1Billion+ brands with 4 of them achieving $2-Billion + including powerhouse brands like Cat & Jack, Good & Gather, and Threshold. Leading the roadmap to growth across the portfolio is the Brand & Portfolio Management Team. This talented team skillfully blends the Art + Science of brand building to co-create world class brands that guests love and can only find at Target.
 

About the Role:

As a Sr. Brand Activation Manager, you will lead a holistic creative packaging strategy activation plan across your pyramid that aligns with key business objectives for the Enterprise-Owned Brand portfolio, Limited-Time Offer (LTO) initiatives, and Design Partnerships.

Your role involves creating and implementing innovative creative and content strategies for various brands, businesses, and consumers across different categories within the pyramid. The goal is to establish industry-leading in-store consumer experiences that address diverse customer needs, catering to tens of thousands of SKUs. 

Core Responsibilities and Key Results:

• You’ll be leading a pyramid with several categories to adapt brands, businesses and guest strategies into creative briefs to create industry-leading consumer experiences for in-store and online environments.

• You’ll create and oversee the pyramid creative activation plans that supports the brand, division and cross-category level action across Target’s Owned Brands portfolio, aiding in leader alignment, remove roadblocks and a consistent, scalable experience both in-store and online.

• As a lead role within the pyramid, you will collaborate with and facilitate with a wide range of cross-functional teams, including Brand Management, Creative (Design and Copy), Production Design, Creative Production, Structural Packaging Product Design, Merchandising, Project Manage