Digital Content Creator

Description

Cedar Crest College has an exciting opportunity for a creative, tech-savvy trailblazer to join our team of professionals in Marketing and Communications. This position plays a key role in crafting, composing, and curating the Cedar Crest story of empowering people through education via multiple mediums and channels.

The position requires a creative individual with initiative, excellent judgment, and a proven capacity for working both independently and collaboratively in a fast-paced environment. The successful candidate will have strong attention to detail, a dedication to quality and service, an understanding of diverse audiences (and how to best reach them), and a passion for empowering people through education.

The digital content creator will:

• create effective social media content consistent with the Cedar Crest College brand guidelines
• serve as an ambassador and protector of our brand voice
• contribute to the development of marketing & social media videos, highlighting the various programs offered by the College
• craft and maintain our “social media swag box” - GIFs, digital stickers, wallpapers, slide templates, and more
• play a key role in Cedar Crest’s social media strategy and help manage social media channels, including Instagram, Facebook, Twitter, LinkedIn, TikTok and YouTube
• provide reporting and analysis on the effectiveness of digital content
• assist with the management of special projects and events, including the Mayfair Festival of the Arts.

Qualifications

• Bachelor’s degree in communications, marketing, management, or related field.
• Stellar writing and editing skills, appropriate to different mediums (screen, print, video, speeches)
• The ability to balance art and science to produce user-friendly, on-brand content optimized for the web and other digital mediums.
• Photography and videography skills.
• Effective project management skills with demonstrated ability to set timelines, map milestones, meet deadlines and juggle multiple projects with competing priorities.
• A deep understanding of web technologies and applications, including social networking, social media tools, and communication trends.
• Exceptional interpersonal and customer service skills.
• A proven capacity for working both independently and collaboratively in a fast-paced and rapidly changing environment.
• The ability to work occasional evenings and weekends as required.
• Familiarity with FERPA, copyright, and WCAG Compliance and other higher ed regulations a plus.
• Experience working in CMS and/or email campaign software a plus.

 

Application Instructions

Cedar Crest College, founded in 1867, is a four-year, independent liberal arts college which emphasizes cross-disciplinary cooperation and excellence in teaching and research. Cedar Crest enrolls over 1400 students through our co-educational School for Adult and Graduate Education and our traditional programs for women. We offer an exceptional benefit package, work-life balance and our commitment to health and wellness on campus is evidenced by our renovated fitness center, our aquatic center focused on healthy lifestyles, and our smoke and tobacco free campus! The College’s beautiful 84-acre campus, a registered national arboretum, is located in Allentown, which is Pennsylvania’s third-largest city.  Allentown is nestled in lovely Lehigh Valley, which boasts gentle hills, charming countryside, parks, trails, winter recreation, and top-rated public schools. The college is conveniently located one hour north of Philadelphia and 90 minutes west of New York City. 

The review of applications will begin immediately and continue until the position is filled. Qualified candidates must submit a resume, letter of interest with salary requirements, diversity statement, and 3 references.

Equal Employment Opportunity Statement

Cedar Crest College values difference in a diverse, inclusive and equitable learning and working environment. The College provides equal employment opportunity to all employees and applicants without discrimination on the basis of race, color, religion, gender, gender identity, gender expression, pregnancy, age, national origin, ancestry, sexual orientation, veteran status, disability or any other status protected by law. All decisions regarding terms and conditions of employment will be made on the basis of ability and competency to perform the services required.  This applies to all terms and conditions of employment, including, but not limited to recruitment, selection, placement, transfer, promotion, training, compensation, benefits and termination.