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Senior Demand Generation Manager
Regrow Ag Inc.Remote - US, United StatesRemotefull_timeVerifiedPosted 7 Mar 2023
About the role
Senior Demand Generation Manager
Who We Are
We are a climate tech company committed to reversing climate change. How do we reach this lofty goal? By disrupting the agriculture industry!
Founded by globally-recognized innovators in science and ag technology, Regrow is unlocking the power and profitability of resilient agriculture across the supply chain — from growers to global food brands. Regrow combines best-in-class agronomy, soil and carbon modeling, and innovative data collection to deliver customized, site-specific and scalable solutions to the agri-food industry.
Our customers are frontrunners in agri-food and agtech, ranging from global market operators, project developers, global food brands, and independent farmers. We help partners measure their impact on the environment, model and implement changes that will be environmentally and financially sustainable, and track partners’ progress against sustainability goals.
We're backed by leading investors, such as Galvanize Climate Solutions, Microsoft's Venture Fund, Cargill, The Grantham Environmental Trust (NCO), AJAX Strategies, and more, all of whom believe in our vision to change the world through resilient agriculture.
Our Mission
Agriculture has the power to reverse climate change. We believe science and technology can help us get there. Our goal is to use farmland to cool the earth. We are currently monitoring 200 million acres of land in over 45 countries. This year alone, with just one project, our carbon emissions reductions are equivalent to taking 17,000 cars off the road! We are already on our way to a more sustainable planet.
Job SummaryRegrow is looking for a Senior Demand Generation Manager who will drive Regrow’s performance marketing strategy which includes new logo demand generation and customer marketing. You will lead a Regrow’s strategy, execution, reporting, and optimization of all paid media, email marketing, marketing automation, and customer journeys to achieve our ambitious objectives. You need to bring a strategic orientation to demand generation and have previously worked in an Enterprise B2B SaaS motion which employs advanced ABM plays to connect with our key personas and establish intrigue to start and / or continue a relationship with the GTM team. You can design integrated programs that map to buyer pain points and which also consider market and competitive forces. You have strong capabilities in marketing campaign planning, content strategy, storytelling, and managing/evaluating creative products to support demand generation efforts.
Who We Are
We are a climate tech company committed to reversing climate change. How do we reach this lofty goal? By disrupting the agriculture industry!
Founded by globally-recognized innovators in science and ag technology, Regrow is unlocking the power and profitability of resilient agriculture across the supply chain — from growers to global food brands. Regrow combines best-in-class agronomy, soil and carbon modeling, and innovative data collection to deliver customized, site-specific and scalable solutions to the agri-food industry.
Our customers are frontrunners in agri-food and agtech, ranging from global market operators, project developers, global food brands, and independent farmers. We help partners measure their impact on the environment, model and implement changes that will be environmentally and financially sustainable, and track partners’ progress against sustainability goals.
We're backed by leading investors, such as Galvanize Climate Solutions, Microsoft's Venture Fund, Cargill, The Grantham Environmental Trust (NCO), AJAX Strategies, and more, all of whom believe in our vision to change the world through resilient agriculture.
Our Mission
Agriculture has the power to reverse climate change. We believe science and technology can help us get there. Our goal is to use farmland to cool the earth. We are currently monitoring 200 million acres of land in over 45 countries. This year alone, with just one project, our carbon emissions reductions are equivalent to taking 17,000 cars off the road! We are already on our way to a more sustainable planet.
Job SummaryRegrow is looking for a Senior Demand Generation Manager who will drive Regrow’s performance marketing strategy which includes new logo demand generation and customer marketing. You will lead a Regrow’s strategy, execution, reporting, and optimization of all paid media, email marketing, marketing automation, and customer journeys to achieve our ambitious objectives. You need to bring a strategic orientation to demand generation and have previously worked in an Enterprise B2B SaaS motion which employs advanced ABM plays to connect with our key personas and establish intrigue to start and / or continue a relationship with the GTM team. You can design integrated programs that map to buyer pain points and which also consider market and competitive forces. You have strong capabilities in marketing campaign planning, content strategy, storytelling, and managing/evaluating creative products to support demand generation efforts.
What you will do
- Partner with stakeholders across marketing, sales, customer success, partnerships and groups outside of the GTM team to design high-impact programs and drive effective collaboration in the process.
- Collaborate extensively with your key stakeholders in marketing, to include product marketing, event marketing and content teams to identify and develop assets for key personas at each stage of buyer’s journey
- Close partnership with Event marketing to ensure leads are driven to the sales team pre, during and post events in a timely manner
- Develop and execute multi-channel campaigns to drive engagement at each stage of the buyer’s journey, including email, webinars, paid advertising, SEO, and SEM
- Manage the placement of all paid media to ensure optimal performance within given budget allocations.
- Monitor and report on results from campaigns, including awareness/engagement metrics, MQLs and pipeline revenue generation
- Develop and manage email nurture programs using content. Set up behavioral based emails using our marketing automation workflows
- Assist in website improvements for increased user behavior, using our website as a marketing channel
- Own onsite forms and implement changes to increase conversions
- Leverage the marketing technology stack required for successful execution of ABM and programmatic demand gen initiatives.
- Evaluate the current Marketing technology stack to identify the correct mix of marketing technology based on business needs and budget.
- Operational efficiency is a must, with clear understanding of demand generation metrics, marketing automation program execution, and campaign reporting.
Minimum Qualifications:
- 5-8 years experience in Demand Generation with exposure to handling Marketing Operations is a strong plus
- Experience with Hubspot is required with exposure to Marketo being a plus as we’re evaluating our tech stack for scale
- Experience driving direction and alignment with cross-functional teams while building, carrying out, and scaling demand strategy
- Proven experience developing, managing, and delivering successful, integrated B2B demand generation campaigns from conception through implementation, measurement, and analysis.
- Consistent track reco
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