Director, Market Development

Job Summary - Director, Market Development

With significant autonomy, and on the System's most complex opportunities, holds responsibility for identifying, measuring, planning and analyzing recommendations for and leading implementation of System business and growth opportunities. Partners with System leadership in developing and executing growth strategies, tactics and plans. Identifies and develops relationships to aide in geographic expansion that will strengthen value to service lines. Evaluates competitors, market and industry and makes recommendations for traditional and non-traditional new business ventures, lines of business and/or improvements to existing services. Serves as an expert resource to senior management. Ensures consistency and synergy in operational processes and systems; develops standard metrics to be used in benchmarking plans. Networks with internal and external partners displaying expert analytical, deduction, presentation and problem-solving skills.

Essential Functions - Director, Market Development

• With significant autonomy within the department, identifies, implements, and maintains annual business strategies and plans for unusually complex integration/growth projects. Recommends areas of strategic development based upon analysis or national trends and research, the regional health care environment, business development planning, and System direction.

• Identifies and develops relationships to aide in geographic expansion that will strengthen service line and System position.
• Evaluates competitors, market and industry and makes recommendations for traditional and non-traditional new business ventures, lines of business and/or improvements to existing services.
• Uses data gathered on program performance, changes in competitive market and competitor moves (or anticipated moves) to position the System ahead of the evolving health care landscape.
• Partners with System and service line leadership in developing and executing growth strategies, tactics, and plans - and in setting annual growth targets.
• Determines a strategic marketing direction (product position) for new and existing product lines based on primary and second research.
• Partners with Physician Relations and Strategic Planning and Market Intelligence to promote System services and physicians regionally.
• Engages in continuous study of the entire professional field, including best practices, to maintain cutting-edge knowledge and skills for the execution of all assigned responsibilities.
• Work with Business Development team to find, create and sustain data-driven solutions that improve the department's ability to serve the organization efficiently and effectively.

Qualifications - Director, Market Development

• Required Bachelor's Degree or equivalent, in business administration and/or medical administration

• Preferred Master's Degree or equivalent, in business administration

• skills, knowledge, abilities typically gained through 7+ years of related experience in a large health care system or specialty hospital (or comparable setting) in the specified service line or in a business development role. Required
• Experience working collaboratively with physicians and surgeons. Required
• Experience building effective teams, especially in a “matrix management” setting. Required

#CH-LI

Physical Demands - Director, Market Development

• Pallet to Waist (6" from floor) > 5 lbs: Seldom up to 10 lbs

• Waist to Waist > 5 lbs: Seldom up to 10 lbs
• Waist to Chest (below shoulder) > 5 lbs: Seldom up to 10 lbs
• Waist to Overhead > 5 lbs: Seldom up to 10 lbs
• Bilateral Carry > 5 lbs: Seldom up to 10 lbs
• Unilateral Carry > 5 lbs: Seldom up to 10 lbs
• Pushing Force > 5 lbs: Seldom up to 10 lbs
• Pulling Force > 5 lbs: Seldom up to 10 lbs
• Sitting: Frequently
• Standing: Occasionally
• Walking: Occasionally
• Forward Bend - Standing: Seldom
• Forward Bend - Sitting: Occasionally
• Trunk Rotation - Standing: Seldom
• Trunk Rotation - Sitting: Occasionally
• Reach - Above Shoulder: Seldom
• Reach - at Shoulder or Below: Seldom
• Handling: Occasionally
• Forceful Grip > 5 lbs: Seldom
• Forceful Pinch > 2 lbs: Seldom
• Finger/Hand Dexterity: Frequently

Primary Location

SITE - Corewell Health Place Building B - 648 Monroe - Grand Rapids

Department Name

Strategy And Planning

Employment Type

Full time

Shift

Day (United States of America)

Weekly Scheduled Hours

40

Hours of Work

8:00 a.m. to 5:00 p.m.

Days Worked

Monday through Friday