Product Marketing Manager, Ad Formats & Supply

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

This role will be based in San Francisco, Mountain View or New York.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. 

LinkedIn Marketing Solutions (LMS) is a multi-billion-dollar business and one of the top three leaders in B2B digital advertising, growing nearly three times faster than the industry. With significant growth ahead, LMS helps organizations reach and engage professional audiences at scale—building connections that evolve into communities, and ultimately, into customers.

As a Product Marketing Manager on the Ad Formats & Supply team, you will shape how we position LinkedIn’s video advertising products and audience networks. You’ll develop strategic messaging for key solutions that drive advertiser demand. This high-impact, high-visibility role combines long-term planning with agile execution, contributing to a core area of growth for both LinkedIn and our advertising partners.
 

Responsibilities 

• Develop In-Market Insights: Gather and analyze in-market feedback to derive actionable insights that inform product roadmap decisions and guide go-to-market (GTM) strategies, driving growth and market relevance.
• Monitor Digital Marketing Trends: Stay ahead of emerging trends in the digital marketing landscape to anticipate shifts in advertising needs, influencing the development of innovative solutions and product enhancements.
• Cross-Functional Collaboration: Partner with Marketing, Strategy, and other internal teams to develop and execute impactful go-to-market strategies that position LinkedIn as the platform of choice for video advertising.
• Craft Clear Product Positioning: Develop compelling product positioning and messaging that clearly articulates LinkedIn’s video ad offerings, emphasizing their unique value in driving advertiser success.
• Industry & Competitive Analysis: Synthesize data from multiple sources to develop a well-informed point of view on industry trends, competitive developments, and emerging opportunities and threats, influencing strategic decisions.
• Develop Proof Points: Create robust, defensible proof points and positioning to differentiate LinkedIn’s video advertising solutions in the marketplace, underscoring their unique value and effectiveness.
• Competitive Intelligence: Provide actionable competitive insights and intelligence, ensuring that LinkedIn’s video ad products are positioned to meet evolving market demands.

Qualifications

Basic Qualifications 

• BA/BS degree in marketing, communications or a related field, or equivalent experience
• 5+ years experience in product marketing, product sales enablement, market research, or management consulting

Preferred Qualifications

• 3+ years of experience in product marketing or similar marketing role
• Experience in an inbound product marketing organization 
• Understanding of the digital advertising landscape
• Exceptional communication, problem solving, and project management skills
• Curiosity, initiative, & willingness to creatively solve problems
• Ability to work with a large volume of cross-functional stakeholders across multiple levels and orgs
• Experience analyzing competitive products, messaging, and tactics
• Experience collecting and using customer and competitor insights to generate action

Suggested Skills

• Program management 
• Change management 
• Communication
• Collaboration

LinkedIn is committed to fair and equitable compensation practices. 

The pay range for this role is $97,000-$151,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor. 

The total compensation package for