Specialist, Marketing Management (NF Marketing Integration)

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care.

Are you ready to put your marketing savvy, project management skills and data-driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best-in-class marketing technology, we want to hear from you!

This hybrid position is based in Columbus, OH. Candidates located near a Nationwide campus will collaborate in office 2 days per week and enjoy the flexibility of remote work the remaining days. Current Nationwide Remote Associates will also be considered.

As a Specialist, you’ll be responsible for supporting the execution, maintenance and reporting for multi-channel content marketing plans that generate interest in Nationwide and spark a need for Nationwide solutions. You’ll need the ability to coordinate various marketing tactics for execution and work with internal teams and external vendors to achieve business results.

What we’re looking for:

A self-starter who is detail oriented, deadline driven and has the ability to balance intake requests and workload across multiple teams.

What you’ll do:

• Project manage and monitor timelines to ensure programs are on strategy and on schedule
• Assists in managing Nationwide Financial’s brand and NRI promotional messaging calendar
• Support content leads with ongoing content library maintenance, compliance and legal reviews and content optimization opportunities
• Monitor and socialize content performance and metric reports using tools like Seismic and Google Analytics
• Assist in user testing and team support through our transition to a new Digital Asset Management tool (Aprimo)
• Provide brand content support including development of custom firm versions of key content pieces, collaboration with internal and external creative agencies and collaboration with Nationwide digital teams (blog, web, media, etc.)
• Manage content distribution across sales enablement and other promotional channels (using tools like Seismic and Sprinklr)
• Drive internal awareness of cross-NF content and resources across NF marketing and distribution teams

SIE & FINRA Series 6 license required within 120 days of hire.

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Job Description Summary

Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you!

As a Specialist, you'll assist and implement the overall development and execution of marketing strategies. We'll count on you to coordinate various marketing tactics for execution and work with internal teams and external vendors to achieve business results.

Job Description

Key Responsibilities:

• Assists in the development and execution of strategies and plans that ensure long term sustainable growth of the business. Synthesizes data and uses this understanding to support identification and innovation of business building solutions.

• Assists with the completion of moderate to complex projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.

• Assists with implementation of digital and traditional marketing tactics and media, including creative development process, planning and execution.

• Collaborates on and assists with creative development and provides feedback on look and feel.

• Uses customer insights and analytics and tools to understand and assists in forecasting market, competitor and customer needs and behavior, helps to define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions.