VP, LeadCENTEFR

Job summary:

We are seeking an experienced and strategic executive to oversee the growth, development, day-to-day management, and overall optimization of Integrity’s lead related P&L.  The goal for the VP, LeadCENTER will partner with all key stakeholders to grow revenue, EBIDTA and EBIDTA margin of the overall lead business.  Key stakeholders include but are not limited to: Presidents of each distribution channel: Life, Health and Wealth, as well as Integrity’s leader of technology product development team, the lead marketing team, and the Chief Procurement Officer.  This leader must have a deep understanding and successful track record in lead generation, lead nurturing and lead sales to agents and advisors helping them attract potential clients for Integrity’s client-focused insurance and investment solutions.   The ideal candidate will have a deep understanding of the health and life insurance industry, the annuity industry, exceptional leadership skills, and a proven track record in product management. You will be responsible for driving product vision, strategy, execution, and managing the product's P&L to meet business goals and deliver exceptional value to our customers.

Let’s talk job responsibilities:

• Product Strategy & Vision:

  • Develop and articulate a clear product vision and strategy that aligns with the company’s goals and market needs.

  • Conduct market research and competitive analysis to identify opportunities and threats.

• Customer Focus:

  • Engage with customers, insurance agents, and brokers to understand their needs, gather feedback, and incorporate insights into product improvements.

  • Ensure a customer-centric approach in all product decisions.

• Performance & Optimization:

  • Monitor product performance metrics and KPIs, using data-driven insights to drive continuous improvement.

  • Identify and implement strategies to optimize lead generation, conversion rates, and customer satisfaction.

• P&L Management:

  • Own the product’s P&L, ensuring financial targets are met or exceeded.

  • Develop pricing strategies, manage budgets, and analyze financial performance to drive profitability.

  • Implement cost-effective measures and identify revenue growth opportunities.

• Leadership & Collaboration:

  • Lead and mentor a team of product managers, ensuring alignment with the overall product strategy.

  • Foster a collaborative and innovative culture within the product team and across the organization.

• Market Trends & Compliance:

  • Stay updated with industry trends, regulatory changes, and emerging technologies relevant to the insurance market.

  • Ensure the product complies with all relevant regulations and standards.

Your experience and skills:

• Bachelor’s degree in business, Marketing or a related field (MBA preferred).

• 10+ years of experience in lead sales, lead nurturing or lead generation within the insurance or financial services industry.

• Proven experience in leading and managing a leads generation or lead sales organization.

• Strong understanding of lead generation and sales processes, particularly in the insurance sector.

• Excellent analytical, strategic thinking, and problem-solving skills.

• Exceptional communication and interpersonal skills, with the ability to work effectively with diverse teams.

• Proficiency in product management tools and methodologies (e.g., Agile, Scrum).

• Demonstrated experience in managing product P&L and achieving financial targets.

About Integrity

Integrity is one of the nation’s leading independent distributors of life, health and wealth insurance products. With a strong insurtech focus, we embrace a broad and innovative approach to serving agents and clients alike. Integrity is driven by a singular purpose: to help people protect their life, health and wealth so they can prepare for the good days ahead.

Integrity offers you the opportunity to start a career in a family-like environment that is rewarding and cutting edge. Why? Because we put our people first! At Integrity, you can start a new career path at company you’ll love, and we’ll love you back. We’re proud of the work we do and the culture we’ve built, where we celebrate your hard work and support you daily. Joining us means being part of a hyper-growth company with tons of professional opportunities for you to accelerate your career. Integrity offers our people