Senior Product Manager

About Phibro Animal Health Corporation

Phibro Animal Health Corporation is a publicly traded, global organization with a rich history in animal health and nutrition as a manufacturer and marketer of medicated feed additives, vaccines, nutritional specialty products, and mineral nutrition. We strive to be a trusted partner with livestock producers, farmers, veterinarians, and consumers who raise or care for farm and companion animals by providing solutions to help them maintain and enhance the health of their animals.

 

Phibro is a diversified company in manufacturing and marketing products for ethanol performance, microbials for plants, home and industrial applications, and specialty chemicals for various industrial markets. In addition to, Phibro’s revenues are in excess of $1 billion and are supported by over 2,400 employees worldwide.

 

At Phibro, people are our greatest asset. We strive to develop a diverse workforce that fosters an environment where people feel supported in openly sharing their creativity and skills that allows them to be the most successful that they can be.

 

If you are interested in working for Phibro and feel that you do not meet all qualifications, we encourage you to apply as you might be the right candidate for this role or other positions.

 

 Compensation range for this position is $130,000.00 -$160,000.00 

 

 

Position Details

The Senior Product Manager role is an integral part of the new formed Strategic Marketing organization. Works developing, supporting, and driving marketing initiatives for key brands. This individual will work closely with Senior Director of Strategic Marketing by franchise/specie and other cross-functional team members to support brand strategies and tactics that will enable the organization to help improve its market position while helping with marketing execution. Key responsibilities include but are not limited to the following: 

Key Responsibilities

1. Product Strategy & Planning
   1. Support franchise strategy: Map execution brand plans based on strategy franchise goals (e.g., only key brands)
   2. Assist in portfolio planning: Help assess current brand performance via KPI’s and identify opportunities for growth and innovation based on market/customer interactions, market research etc.
   3. Contribute to business planning: Take part and support in the development/revision of annual budgeting, sales and OpEx forecasting needs and long-term strategic processes, etc.

 

1. Market Understanding & Customer Insight
   1. Analyze market trends: Stay up to date on health and customer trends (disease outbreaks, vaccination protocols, regulatory shifts, etc.)
   2. Competitive environment: Monitor competitive products, pricing strategies and marketing approaches by top 5 companies playing in specific categories MFA, NSP or Vaccines
   3. Customer feedback loop: Work with field reps and veterinarians to gather feedback from producers, nutritionists, veterinarians and key decision makers.

 

1. Cross-Functional Collaboration
   1. Work with Commercial: Support the sales teams for key markets through campaign design, development and release with training, promotional materials and messaging guidance. Includes creation and follow-up of KPI’s for top brands in category/franchise.
   2. Technical, R&D and Regulatory: Ensure compliance and align product messages with technical data and claims. Identify and collect ideas for LCM from markets and/or customers.
   3. Manufacturing – Supply chain: Help forecast demand and manage supply issues for seasonal or region-specific needs. Includes following up on KPI’s for top brands in category/franchise.

 

1. Product Lifecycle Management
   1. Support Product Launches: Help execute Go-to-Market strategies for new products.
   2. Manage in-market products: support tracking sales performance and track KPI’s for top brands in category/franchise.
   3. Phase-out support: Assist in managing discontinuations or execution of harvesting of products with low revenue and margin.

 

1. Commercial Execution
   1. Marketing Campaign Creation & Execution: Co-develop campaigns with franchise team and external agencies including promotional tools, trade show materials and digital content tailored to specific brands/launches. Includes Vee