Associate Brand Manager

Overview

About PHOENIX 

 

PHOENIX Retail, LLC is a retail platform operating the Express and Bonobos brands worldwide. Express is a multichannel apparel brand dedicated to a design philosophy rooted in modern, confident and effortless style whether dressing for work, everyday or special occasions. Bonobos is a menswear brand known for being pioneers of exceptional fit and a personalized, innovative retail model. Customers can experience our brands in over 400 Express retail and Express Factory Outlet stores, 50 Bonobos Guideshops, and online at www.express.com and www.bonobos.com.

 

About Bonobos

 

We are on a mission to make fits and connections that inspire people to be themselves. Our Bonobos menswear brand is known for being a style instigator and offering perfect-fit risks through our innovative retail model and personalized experience. Launched online in 2007 with its signature line of chinos, Bonobos now offers a variety of styles available to order online and to try on at any one of our 60+ Guideshop locations. Our Guideshops are in-real-life stores that deliver one-on-one service and expert fit advice. Don’t think traditional retail, Bonobos is something you haven’t seen before. 

 

The Bonobos team is vibrant, collaborative, and inclusive. We value self-awareness, empathy, intellectual honesty, positive energy, and judgment, often over experience. We’ve created a culture where collaboration and communication are paramount, all while making time for fun and celebrating extraordinary efforts. 

Location Name

New York Office

Responsibilities and Qualifications

The Associate Brand Manager is at the core of the Bonobos business and our reinvention of how customers engage with the brand and shop. This role will be responsible for implementing and supporting strategies that enhance our brand presence and drive growth in our business, with focuses on, but not limited to, our retail stores, wholesale marketing, tailored categories, golf categories and brand partnerships. You will be responsible for developing and executing initiatives that align with Bonobos' brand vision and values, ensuring a consistent and engaging customer experience across all touchpoints. This is an exciting opportunity to shape and elevate the Bonobos brand in the retail space by crafting and executing impactful initiatives that not only attract customers but keep them coming back for more.

 

KEY RESPONSIBILITIES

 

Brand Strategy & Campaign Execution

• Manage the marketing calendar on a day-to-day basis to ensure key dates and messaging direction is up-to-date and teams are informed.
• Provide monthly messaging and product focus direction to our PR team and communicate any changes or updates throughout the month based on strategy direction.
• Assist the brand team with brand partnership initiatives. 
• Stay up to date on the latest market trends, consumer insights and competitor activities within the fashion and apparel industry – leveraging insights to identify new opportunities and recommend strategies to maintain Bonobos' competitive edge.
• Support wholesale by ensuring external decks are onbrand and inclusive of up-to-date brand information.

Retail Marketing

• Assist in developing and executing comprehensive brand strategies and positioning within the retail channel that aligns with Bonobos' overall brand values and business goals.
• Work with the Brand Manager to manage the allocated budget for retail brand activities, ensuring cost-effective strategies and optimal resource allocation.
• Drive the development of creative assets, campaign materials and marketing collateral to deliver impactful and engaging retail brand experiences.
• Act as the brand guardian to ensure consistency and adherence to brand guidelines within the retail channel.
• Collaborate with the Marketing, CRM, Creative and Product teams to conceptualize and execute retail campaigns that align to the brand objectives.
• Collaborate with the Retail team on initiatives to drive traffic to stores, and improve the customer experience in the Guideshops, ensuring a seamless and enjoyable shopping journey.
• Ideate strategies to enhance customer engagement and loyalty through events, promotions and partnerships.
• Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of retail marketing initiatives, identifying areas for improvement and taking appropriate action.

Tailored & Golf Strategy

• Assist in developing and executing brand strategies for our golf and tailored business that aligns with Bonobos' brand and category goals.
• Stay up to date on competitor activities and latest trends in the tailored, wedding and golf spac