Director, Segment Experiences

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Each day Universal Studios Hollywood creates unforgettable experiences for our guests from around the world. We bring to life the ultimate Hollywood experience with our real working movie studio and heart-pounding rides, shows and attractions that put you inside some of the world’s most popular movies and TV shows. USH offers something for everyone from thrill seekers to movie lovers to family fun for all ages. Our Team Members are passionate individuals who create memorable moments whether it’s on the studio lot, or in our conference rooms, theaters, or kitchens. We believe in the talent of our team members. It’s our passion and commitment to excellence that drives our business to succeed in everything we do across the park. We believe in a culture of family and fun, here you can make a difference and build your career! 

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

The Director, Segment Experiences will be responsible for leading the creation and execution of seasonal consumer events to drive incremental attendance for Universal Studios Hollywood.  This position will champion events within the Marketing & Sales department and set the strategic direction for the overall campaign.   Additionally, this role will lead the USH cross functional team (i.e., Entertainment, Operations, Finance, Food & Beverage, Retail, Legal, etc.) ensuring alignment across the organization for events throughout the year.  

Responsibilities:

• Oversee the development and execution of Universal Studios Hollywood seasonal events (i.e, Halloween Horror Nights, Holidays, Summer) to achieve attendance and revenue targets
• Deliver strategic input and prioritization to activate marketing planning for events including the development of the Strategic Marketing Roadmap and serve as Program Champion within the Marketing & Sales team
• Facilitate communication across the Marketing & Sales department by collaborating with all groups (ie., Comms Planning, Creative, Digital, Media, Publicity, Social, and Program Management) on event campaigns
• Lead a strong cross functional team for events to ensure alignment across the USH organization
• Develop compelling presentations for upcoming events and effectively present them to internal leadership and external partners 
• Track results against targets, analyze business KPIs, proactively identify risks, and evolve plans as needed while incorporating learnings into future event planning
• Leverage research data, insights analysis, and competitive benchmarking to influence and direct the development of new and innovative ideas that drive attendance and/or profitability 
• Assist with the development and framework for a Long Range Event Strategy including the creation of new seasonal events with long-term potential to drive business
• Lead a high-performing team by creating an inclusive team environment that fosters energy and engagement
• Build and maintain effective relationships with peers and IP partners, identifying and resolving issues quickly

Qualifications

Qualifications/Requirements

• Bachelor’s degree from a four-year college or university is required; majors in Marketing, Business Administration, Communications, or other related field preferred
• Minimum 10 years of relevant consumer-facing marketing with seasonal event planning/execution background preferred
• Minimum 10 years of relevant leadership experience including supervisory and