Sr. Marketing Operations Manager

Ensora Health is the leading provider of software and services for mental and behavioral health therapists, trusted by over 200,000 individual providers and more than 28,000 practices.  Our unmatched expertise, partnership, and breadth of products allow us to fine-tune solutions that meet the specific needs of everyone from solo practitioners to larger practices. With AI-enabled solutions that span practice management to electronic medical records and e-prescribing to billing, we help eliminate administrative complexity and create harmony between therapists, their clients, and the whole healthcare community.

Job Description

The Senior Marketing Operations Manager will play a critical role in supporting and enhancing the effectiveness of our marketing strategies and campaigns. This position involves analyzing marketing data, managing marketing technology tools, and providing actionable insights to improve the efficiency and performance of our marketing initiatives. The ideal candidate is data-driven, analytical, and has a strong understanding of marketing technologies and best practices

• Help develop marketing goals and KPIs with VP of Demand Generation and Senior Director, Marketing Operations Operations that align with the Ensora Health overall strategy and manage initiatives to achieve these goals.

• Create common infrastructure and capabilities around reporting and planning to get things done efficiently and effectively.

• Monitor, measure, and analyze the effectiveness of marketing initiatives against segment KPIs, surfacing data driven insights to improve performance and drive innovation.

• Collaborate with stakeholders in the Marketing and Sales department and across the organization to implement improvement action plans when necessary.

• Utilize strong analytical skills to evaluate end-to-end customer experience across multiple channels and customer touch points, find risks and illuminate opportunities.

• Oversee the marketing technology stack maintenance and data analytics.

• Create regular reports on marketing and sales initiatives, business impact, and effectiveness—report key findings to VP of Demand Generation and senior leadership regularly.

• Identify ways to improve key marketing operations, processes and workflows to enhance overall departmental efficiency and effectiveness.

• Drive and track adoption of new systems and processes for quarterly and annual strategic planning.

• Research and specify best-suited tools for marketing attribution reporting and manage implementation and report on results.

• Manage marketing technology stack efficiency.

Qualifications

• Experience with Salesforce and Hubspot required

• Preferred experienced migrating platforms

• Bachelor’s degree preferred

• 4 – 6 years relevant experience required

• Robust understanding of Marketing Automation and CRM tools required. 

• Demonstrated experience implementing, executing, driving and measuring results across marketing channels

• Excellent project management skills and ability to manage multiple projects at once 

• Must be able to work with colleagues in various roles, at all levels, including senior management 

• Must be innovative and make substantial individual, strategic, and tactical judgments and recommendations. 

• Proven track record of change management in a fast paced, results driven environment

• Strong editorial skills and excellent verbal and written communication skills

Additional Information

While we've outlined some key qualities we typically seek, it's essential to remember that there might be additional unique strengths and talents you possess that would make you an exceptional match for us, even if they're not explicitly mentioned. Studies have consistently highlighted the significance of this principle, particularly for individuals from disenfranchised backgrounds, including women and other marginalized groups. These individuals often hesitate to apply unless they meet every single requirement, unlike their male counterparts who are more inclined to apply when they meet around 60% of the criteria. 

The message we want to convey is that taking a leap of faith and applying can be incredibly rewarding. Your distinct abilities and perspectives could be exactly what we need to create a more diverse and inclusive team. So, don't hesitate—apply today and let's explore the exciting possibilities together! 

All your information will be kept confidential according to EEO guidelines.

At Ensora Health, Diversity, Equity, Incl