Senior Director, Digital and Social
Johnson & JohnsonAbout the role
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com
As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.
Job Function:
Communications & Corporate/External AffairsJob Sub Function:
External CommunicationsJob Category:
People LeaderAll Job Posting Locations:
New Brunswick, New Jersey, United States of AmericaJob Description:
We are searching for the best talent to join our team as the Senior Director, Digital and Social. This role will be based in our New Brunswick, NJ office.
Purpose:
The Senior Director, Digital and Social leads the strategy, governance, and day-to-day enablement of Innovative Medicine Communications & Public Affairs (IM CPA) digital and social ecosystem. Leading a team of 5+ colleagues, this leader sets the vision and operating model for IM’s global social channels and priority owned digital properties, ensuring compliant, secure, and consistent execution across paid and organic social and across key web and platform touchpoints. As a senior counselor and cross-functional leader, the Senior Director partners across the IM CPA team and works closely with IT, Legal, Regulatory, Medical Affairs, R&D, Healthcare Compliance and regional/market teams to deliver audience-first storytelling, measurable performance, and rapid response capability in a highly regulated, reputation-sensitive environment. Reports to the VP of Global IM CPA Strategy Excellence (Corporate Communications) with a functional accountability to Enterprise digital and social leadership.
Key Responsibilities
Digital & social strategy and roadmap: Define and evolve the IM CPA digital and social strategy and multi-year roadmap aligned to enterprise narrative, reputation priorities, and business objectives; translate strategy into annual plans, channel charters, playbooks, and success measures.
Governance, risk, and compliance: Own the digital/social governance model, including policies, guardrails, and risk controls for a regulated environment; ensure adherence to platform terms, advertising rules, record retention, accessibility standards, and privacy/security requirements.
MLR/Legal/Privacy workflow leadership: Establish and optimize compliant workflows with Legal, Regulatory, Medical/Clinical, Privacy, and Security (e.g., review pathways, documentation standards, escalation protocols) to enable timely publishing while managing risk.
Channel and platform operations: Lead global social channel operations (publishing cadence, community management, moderation, critical issue, and after-hours coverage) and lead all aspects of operational readiness for priority owned digital experiences (content governance, release coordination, and quality standards) in partnership with IT and platform teams.
Product ownership and experience management: Drive understanding of audience needs through i
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