Product Marketing Manager (NA)

SALARY: $120,000 - $135,000

Placement within the range for this position is based on a number of factors, including but not limited to, years of experience, relevant qualifications, skills, local market and budgetary considerations.

LOCATION: New York (Hybrid)

Who are we?

Influencer is a global creator marketing agency on a mission to shape the future of marketing by humanizing brands. By placing creators at the center, the agency delivers creator-first solutions across creative, media, and commerce that connect brands with audiences through insight-driven creator campaigns built to stop the scroll and drive measurable impact.

Founded in 2015 by YouTuber-turned-entrepreneur Caspar Lee and entrepreneur Ben Jeffries, Influencer is the world’s largest independent creator marketing agency - powered by a unique ecosystem of proprietary technology, platform partnerships, and longstanding talent relationships.

As an Official Global Marketing Partner of TikTok, YouTube, Pinterest, Snap, Meta, and Twitch, Influencer delivers bespoke, enterprise-level solutions powered by Waves, its AI-driven operating system. From concept to conversion, the agency blends human instinct with platform intelligence to drive measurable outcomes across the full funnel - from brand perception to performance and sales.

With 200+ team members speaking 30 languages across North America, Europe, and the Middle East, Influencer has delivered 6,000+ campaigns for leading brands including Spotify, SharkNinja, Google, Nike, Disney, and Coca-Cola.

Job title

Product Marketing Manager, North America

Reporting of the role

Global VP, Product Solutions & Operations

Overview of the job

Waves is the operating system behind the world’s best creator programmes. Built for brands, creators, and the teams that bring them together, Waves brings together the technology needed to run creator campaigns at scale. Today, it powers every Influencer campaign, supporting critical parts of the creator marketing workflow from discovery and campaign management through to content approvals, live reporting, and payments.

Our ambition goes much further. We are entering the next phase of Waves, expanding the platform to new external users, testing new use cases and commercial models, and building a more scalable technology-led revenue stream alongside our core creator marketing services. We are looking for a Regional Product Marketing Manager to become the Waves expert for North America and help lead that next phase. This is not a conventional PMM role focused only on messaging, launches, and sales decks. You will sit at the intersection of users, clients, Product, Engineering, Client Services, Brand Partnerships, and specialist teams across the business, acting as the person your region turns to on all things Waves. You will own regional support and enablement, launch new features, train internal teams, onboard external users, provide early customer success support, lead user research, shape go-to-market activity, and work directly with the Global VP Product Solutions & Operations to investigate future product and commercial opportunities. We are looking for an experienced product marketer who can come in with a point of view, bring proven PMM discipline into the business, establish best practice, and take genuine ownership from day one. You should be able to show us how excellent product marketing works, rather than wait to be given a detailed playbook.

3 best things about the job

You become the Waves expert for your region

You will be the person closest to how Waves is actually used. From Client Services and Brand Partnerships to client users and beta testers, you will see where the product creates value, where users struggle, what clients want next, and what needs to improve. You will have the opportunity to turn those insights into better adoption, stronger launches, better client experiences, and meaningful product change.

You sit directly between users and the people building the product

This role is unusually close to both the market and the product. You will work directly with users, clients, specialist teams, Product Managers, Engineers, and senior leadership. You will not simply market features after they have been built. You will help identify the right problems to solve, bring together the relevant subject matter experts, validate opportunities with users, research the market, assess commercial potential, and contribute evidence that shapes future product decisions.