Brand Insights and Analytics Lead, US Oncology

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Job Description

About the role:

As a recognized expert within your business or function, you have comprehensive expertise in your discipline and broad knowledge across related areas. Join Takeda as a Brand Insights Lead where you will provide guidance in the most complex situations, lead teams or projects, and serve as a best practice/quality resource. As part of the Global Oncology Team, you will report to the Head of Insights for US Oncology.

How you will contribute:

• Responsible for providing insights and analytics thought partnership to support the development and execution of brand strategies, as well as executing field activities to drive brand awareness and sales.

• Conduct brand and salesforce analytics in partnership with Brand Leads and Advanced Analytics team for US OBU franchises, including all brands in respective therapeutic areas.

• Support and strengthen core analytics capabilities (targeting, segmentation, promotional analytics, market assessments, customer assessments, patient journey analytics etc.) to support brand strategy

• Collaborate with brand IBT Leads and cross functional partners to maintain a comprehensive understanding of brand health, risks and opportunities through an integrated analytics synthesis Conduct brand and Salesforce analytics in partnership with Brand Leads and Advanced Analytics team for US OBU franchises, including all brands in respective therapeutic areas.

Accountabilities:

• Lead a proactive and systematic approach to capturing and understanding brand needs for standard and ad-hoc analytics, reporting and insights generation

• Develop and maintain brand key performance indicators (KPIs) and provide insights to brand teams

• Plan and execute core analytics workstreams including targeting, segmentation, promotional analytics, Brand performance analytics, seamlessly integrating insights across workstreams

• Partner with  market research and CI team to identify customer needs, product awareness, positioning, messaging/effectiveness and competitive landscape

• Stay up-to-date with industry trends and best practices in brand insights and analytics, as well as field execution strategies

• Participate in the development and consolidation of KPI and business driving metrics in support of key brand review meetings

• Collaborate with advanced analytics to expand insights on patient / customer journeys and predictive alerts

• Develop and manage expectations, highlighting and resolving issues and ensuring regular communication of process enhancements

• Deliver effective presentations of findings and recommendations to multiple levels of leadership, including the Head, US Insights & Analytics and US leadership team through various communication channels

Minimum Requirements/Qualifications:

• Bachelor's degree in business, marketing, or related field; advanced degree

• Minimum of 5 years of experience in brand insights, and field execution in the pharmaceutical industry

• Matrix partner management experience.

• Experience implementing processes, procedures, market research and competitive intelligence in specialty biologics healthcare environment.

• Manage matrix teams, influencing outcomes in strategic and specific to marketing in specialty pharmaceuticals

More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support