Senior Content Designer (UX)

BabyCenter and What to Expect are seeking a Senior Content Designer to help shape the user experience across our mobile apps and digital products. Based in our New York City office on a hybrid schedule, this role is deeply embedded with Product, UX, Editorial, and Research, ensuring that every word in our products helps pregnant people and new parents feel confident, supported, and informed at the moments that matter most. This is a highly strategic UX content role focused on in-product language, flows, and design patterns, not editorial or long-form writing. Applicants must include a link to a portfolio demonstrating product-focused content design work.

Key Responsibilities

• Develop content for core product experiences across the BabyCenter and What to Expect apps, including tools, trackers, onboarding, personalization features, and notifications.
• Partner closely with Product Managers, UX Designers, and Researchers from early concept through launch to ensure content and design work seamlessly together.
• Design and refine in-product language, flows, and microcopy that are clear, empathetic, accessible, and action-oriented.
• Translate complex pregnancy, parenting, and health concepts into simple, supportive product language grounded in health literacy best practices.
• Apply, evolve, and help govern our content design system, including components, patterns, guidelines, and standards.
• Contribute to and apply tonal frameworks so product content feels warm, conversational, trustworthy, and appropriate to user context.
• Use user research, usability testing, analytics, and experimentation to inform content decisions.
• Ensure content meets accessibility standards, readability requirements, and inclusive design principles.

Job Qualifications

• 8+ years of content design/UX writing experience, ideally at a consumer-facing company with a strong app presence.
• Must be able to work on-site in our NYC office two days per week.
• Experience writing for mobile product flows, onboarding, personalization, tools, or guided experiences.
• Background in women’s health, pregnancy, parenting, health tech, or wellness (preferred but not required).
• Ability to explain content rationale with data, research, and systems thinking.
• Comfort working in a fast-paced environment and contributing to multiple projects simultaneously.
• Familiarity with design systems, Figma, Jira, and experimentation platforms.
• A portfolio demonstrating product-focused content design work, including flows, wireframes, and UX strategy artifacts.

Life at Everyday HealthAt Everyday Health Group, the Health & Wellness division of Ziff Davis, we work in a culture of collaboration and welcome those who desire to join our growing global community.  We believe in careers versus jobs and people versus employees.  We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work. Everyday Health offers competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental and vision coverage, as well as life and disability benefits. Our employees enjoy Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan.  We are committed to work-life balance with Flexible Time Off, Volunteer Time Off and paid holidays. We offer family building and caregiving support and generous Family Care and Parental leave, when you need it.  We also provide Fitness Reimbursement and access to wellness programs, ensuring our team stays healthy both physically and mentally.Our Culture and ValuesWe created our values together to guide our collective purpose and pursuits. We are collaborators and problem solvers. We empower one another to make informed decisions and to be enabled towards action. We embrace success. We recognize that innovation can spark and be born from any of us no matter our individual role or background. We encourage open mindedness and sensitivity to each other and our environment. Our personal and professional passions get ignited, nurtured and supported. We value that doing is greater than talking as the most measurable means of impact. Our collective purpose to deliver enlightened audience experiences with trusted brands is what drives the success of our business and our professional satisfaction.  About Ziff DavisZiff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, connectivity, health, cybersecurity, and martech. Today, Ziff Davis is focused on seven key verticals – Technology, Connectivity, Shopping, Ent