Manager, Marketing

Global Sales Strategy & Operations (GSSO) is the team that helps shape Gartner's mission-critical sales priorities and works with sales leaders to drive tactical and analytical insights. As an associate on the GSSO team, you'll be at the forefront of the ongoing transformation of Gartner's sales force, which delivers approximately $4.9B in annual revenue and working to drive sustained double-digit growth. You will partner with business leaders across Gartner to support a global sales force comprised of more than 5,000 associates who sell to every major function, industry and market sector around the world.

About this role:

The Content Marketing Manager is part of the Global Marketing team in GSSO. The Global Marketing team is focused on driving topline revenue and increasing seller productivity.

The job of the content marketers is to develop and execute content strategies that attract and engage target prospects for Global Business Sales (GBS)/Global Technology Sales (GTS) and their aligned conferences. The primary responsibility is to optimize the content on gartner.com/en/ using best-in-class SEO & AI-search performance criteria to capture prospects, particularly at the C-level, who convert through to DSOs at a high rate within the research-based sales pipeline.

Content strategy should also boost top-of-funnel exposure for Gartner Conferences, both to capture interest of potential registrants and position conferences as the ultimate proof-of-concept for research & advisory (R&A) new business.

Content marketers work closely with the SEO team to develop keyword strategies for their assigned roles/conferences, including the choice of priority and secondary keywords and the content types used to target a prominent ranking for those keywords. Content marketers are accountable for meeting KPIs on their SEO-led content portfolios. You will be responsible for getting and keeping 80% of priority keywords to rank in positions #1-#3 in organic search results, increasing aggregate form fills from role-based SEO-led content by 10% YoY, and increasing DSO volume from SEO/direct channels by 20% YoY.

What you will do:

• Partner closely with GTS/GBS/conferences marketers to integrate content planning and development tightly with GBS/GTS marketing campaigns and event timelines, using buying-trigger insights from marketing and sales to ensure that content quality and differentiation compels engagement among target C-level prospects.

• Work closely with SEO partners to verify priority keywords and identify new secondary keywords to scale organic-search ranking opportunities and stay resilient to AI-driven changes in the search landscape.

• Ideate (concept and outline) the most impactful content mix to drive content strategies and then produce — in part by leveraging AI tools and freelance resources — the right content at the right time and at the right scale.

• Fully integrate Gartner ChatGPT (and other AI tools where available) into content strategy and creation. 

• Explore opportunities for brand-level and cross-functional narratives that position Gartner as a valuable partner and resource to C-level prospects.

• When appropriate, write and/or edit content marketing pages and assets.

• Work closely with the rest of the content team to ensure that role-based and cross-functional content. Receives adequate promotion on owned channels. Maintains a distinctive voice that adheres to Gartner brand standards and helps bring the brand to life across media and channels. Flows through the operations channel at sufficient quality and scale.

What you will need:

• Experience developing content strategies designed to attract organic-search and other non-paid traffic. At least 5 years’ experience in B2B content-strategy development that incorporates SEO-optimized content is required. A working knowledge of the modern AI-disrupted SEO landscape is preferred.

• Thorough understanding of B2B marketing buyer journeys and the interaction of marketing and sales enablement. A working knowledge of a range of content types and how they drive different outcomes in those buyer journeys is preferred.

• Expertise in translating complex concepts into everyday language at an elevation appropriate for C-level executives. At least 5 years B2B writing experience, preferably creating B2B content on critical challenges, strategies and outcomes of interest to C-level executives, is required. Strong editing/editorial skills.

• Proficiency with ChatGPT and other AI tools, including their use, governance and oversight for content-creation purposes. Proficiency of and adaptability with content marketing and plannin