VP of Field Operations
WorkivaAbout the role
Scope: Global (AMER, EMEA, APAC)
Organization: Global Sales / Commercial
The VP of Field Operations is a senior commercial leader responsible for driving execution discipline, operational consistency, and performance visibility across the global sales organization.
This role serves as the execution engine of the revenue organization and primary operating partner to regional sales leadership, ensuring pipeline health, forecast accuracy, and consistent execution of the sales operating model.
The role translates enterprise GTM strategy into repeatable, high-quality field execution, while providing real-time insight into performance trends, risks, and opportunities across the revenue engine.
This is not a strategy or planning role. It is a leadership role defined by operational impact, execution rigor, and ownership of the field operating system.
Responsibilities
1. Global Field Execution Leadership & Regional Operating Partnership
Serve as the primary operational partner to regional sales leaders (AMER, EMEA, APAC)
Enable leaders to run their business with discipline across pipeline, forecast, and performance management
Drive accountability for execution standards and performance outcomes across regions
Enterprise Impact: Stronger frontline execution and accountability
2. Pipeline Discipline & Forecast Execution Rigor
Establish and enforce consistent pipeline inspection frameworks and deal progression standards
Drive forecast accuracy through structured inspection, methodology adherence, and accountability
Ensure consistency in pipeline hygiene and deal qualification across regions
Enterprise Impact: Improved revenue predictability and higher conversion rates
3. Global Field Operating Rhythm & Execution Consistency
Own execution of weekly, monthly, and quarterly field operating cadences
Standardize pipeline reviews, forecast calls, and regional QBR inputs across all regions
Ensure consistent execution of the sales operating model globally
Enterprise Impact: One consistent execution model across the global sales organization
4. Initiative Adoption & Execution Feedback Loop
Ensure enterprise GTM initiatives are adopted consistently across regions and segments
Identify execution friction and adoption gaps early in the field
Provide structured feedback loop to Sales Strategy & Transformation
Enterprise Impact: Faster and more reliable realization of strategic initiatives
5. Regional Performance Diagnostics & Risk Identification
Surface execution risks including pipeline gaps, productivity issues, and forecast volatility
Provide actionable insights to sales leadership for proactive intervention
Identify systemic performance issues across regions and segments
Enterprise Impact: Early risk detection and faster course correction
6. Cross-Functional Execution Alignment
Partner with Sales Planning & Performance to validate coverage models and capacity assumptions in real-world execution
Collaborate with Deal Execution & Governance to escalate complex deal scenarios and improve commercial processes
Partner with Sales Enablement to identify capability gaps and align training to field execution needs
Enterprise Impact: Seamless alignment between strategy, planning, and execution
Success Profile & Metrics
Improved forecast accuracy and pipeline conversion across regions
Consistent execution of sales cadences globally
Increased adoption of enterprise GTM initiatives
Reduced regional performance variability
Earlier identification and mitigation of execution risks
What You'll Need
Experience
15+ years of experience in Sales Operations, Field Operations, Revenue Operations, or Sales Leadership roles
Proven experience supporting global enterprise sales organizations ($500M+ ARR preferred)
Deep understanding of pipeline management, forecasting, deal progression, and sales operating rhythms
Strong ability to partner with and influence frontline sales leadership
Demonstrated ability to drive execution discipline and operational rigor at scale
Ed
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