Director of Product, Marketplace - Enroll and Purchase
2UAbout the role
At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.
What We’re Looking For:
We’re seeking a Director of Product to drive the strategy, execution and success of the enrollment and purchase journeys on the edX Marketplace. This leader will oversee a team of Product Managers responsible for helping learners start their learning journey quickly and easily once they choose a course or program – including streamlining our checkout and order management journeys, re-imagining our application and enrollment journey for application driven programs (like degrees and bootcamps), helping develop and evaluate new conversion-oriented business models, and developing the underlying payment and pricing services to enable these outcomes at scale.
You’ll sit at a critical inflection point in our customer journey and business funnel, and you’ll be responsible for key conversion metrics. You’ll have the opportunity to drive new customer journeys from 0 -> 1 and use a data informed and iterative approach to improve existing payment flows. You’ll do a mix of individual contributor work, product strategy and people management as you scale your team. You’ll manage and coach a team of Product Managers, helping them grow their careers and deliver on the product strategy.
The mission of the edX Marketplace team is to become the destination for ambitious learners to chart and unlock their professional journey. We look forward to welcoming a new product leader to our team to help us hone our product craft and chart our path forward.
Responsibilities Include, But Are Not Limited To:
- Define strategy, target outcomes and product priorities informed by customer and business needs.
- Collaborate with product leaders, executive leaders and cross-functional stakeholders to evangelize and align product strategies with broader company goals.
- Manage a team of Product Managers to help them grow, achieve their goals and deliver on the product strategy.
- Create comprehensive roadmaps in support of delivering critical customer and business goals.
- Lead execution against your strategy and roadmap. Strike the right balance of big swings and rapid experimentation. Regularly measure and communicate impact and outcomes, and adjust course as needed.
- Develop and manage to goals, including revenue targets. Monitor key performance indicators and financial metrics related to product performance.
- Interact directly with learners, educators, other product managers, and organizational stakeholders to understand emerging product needs and capture these in the form of product memos, demos, and executive presentations.
- Define the engineering backlog, technical requirements, and product features and lead a cross functional team of engineering, data science, UX, and others to design solutions and deliver results.
- Represent your team and work with 2U leadership, the broader company, and external stakeholders.
- Use your own product to develop empathy for your customers.
- Bring strong product leadership to 2U and mentor other product managers on how to lead in a product-led, outcome oriented organization.
Things That Should Be In Your Background:
- 7+ years as a Product Manager and 3+ years managing and coaching other Product Managers.
- Demonstrable progress driving real outcomes for your customers and your business.
- Experience developing and progressing Product Management talent while advancing team’s work
- Empathy for our customers (both internal and external) and a relentless focus on improvement. You are customer obsessed - you continuously seek input and feedback from customers and solve their problems in ways that benefit the business.
- Experience partnering effectively with engineering, UX, data science and a broad set of stakeholders to develop and deliver on an outcome-oriented product strategy.
- A proven data informed and iterative approach. You craft audacious hypotheses, invest in experimentation and learning, and are comfortable and emboldened when there’s ambiguity. You leverage a combination of data and instinct to make fast and informed decisions.
- Able to create, own and execute on an outcomes-based roadmap. You're focused on outcomes not solutions, and you aren’t afraid to pivot quickly if something isn’t delivering the value you want.
- An action-driven mi
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