Associate Director, Analytics

Who We Are 

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service.  Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging. 
 
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.  

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.  

 
What You’ll Do  

The Associate Director, Analytics will be dedicated to one of our largest client teams.  The AD will play a key role in driving client measurement approaches and in uncovering what did and didn’t work to achieve client brand goals and to use this knowledge to support strategic and tactical plan optimizations.  

Responsibilities 

• Support and help implement the strategic measurement vision for our client, including analytics roadmaps, measurement frameworks, learning agendas, strategic and tactical plan recommendations, and cadence and formats of client deliverables drawing on deep understanding and media measurement, analytics, our client’s business, and how analytics can best contribute to effective media planning.   

• Help evaluate and recommend measurement vendors and solutions to continuously drive innovation and operational excellence. 

• Identify insights derived from existing measurement solutions and media reporting and ensure that insights are actionable for media planning/buying and ladder up to overall client strategic objectives.   

• Manage 2 people (a senior analyst and analyst) in organizing and analyzing data to facilitate insights but be a part of a larger client analytical team and be ready to flex as needed. 

• Become a trusted advisor on analytical measurement to clients and internal teams. 

Who You Are