Digital and Print Content Marketing Manager - Seedway, LLC - Hall, NY

 

SEEDWAY, LLC is headquartered in Hall, New York and currently employs 280 employees (including seasonal workers) nationwide. SEEDWAY is part of the GROWMARK system, an agricultural subsidiary serving more than 100,000 customers across North America, Canada, and Mexico. SEEDWAY, LLC is a full-line seed company providing high quality, high-performing farm seed products as well as lawn and turf products throughout Pennsylvania, New York, New England states, Florida, and South Carolina. We offer a leading line of vegetable seed for growers in the United States and Eastern Canada.

SALARY RANGE

 

$65,000 – 70,000

 

PURPOSE AND SUMMARY STATEMENT

 

Develops, implements, and oversees long-term digital and print marketing campaigns and short-term advertising techniques through digital and print platforms. This role requires enhancing brand awareness, driving traffic to the company's website and social media channels, and generating sales leads.

 

SUPERVISION AND LEADERSHIP 

 

Supervises, leads, and develops marketing interns in the marketing department, including the creation/development of special projects.

 

ESSENTIAL JOB FUNCTIONS

 

Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising

 

Maintains SEEDWAY social media presence across all digital channels (Twitter, LinkedIn, Facebook, Instagram)

 

Organizes and develops email blast communications for SEEDWAY business units in collaborations with business managers and sales representatives.

 

Design, build, and maintain our social media and website presence

 

Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

 

Identify trends and insights, and optimize spend and performance based on the insights

 

Collaborates with internal teams to create landing pages and optimize user experience.

 

Preparing accurate reports on our marketing campaign’s overall performance.

 

Identifying the latest trends and technologies affecting our industry.

 

Working with your team to brainstorm new and innovative growth strategies.

 

Overseeing and managing all contests, giveaways, and other digital projects.

 

Supports development and production of Seedway catalogs, product brochures, print advertising, direct mail and other communication materials to enhance the image of the respective business units, promote product lines and support sales efforts.

 

Develops literature needs for farm, turf, and vegetable seed business units.

 

Supports print advertising development and placement for farm, turf, and vegetable seed business units.

 

 

 

 

OTHER JOB FUNCTIONS

 

Follows GROWMARK’s Code of Conduct and Corporate Compliance Program, Environmental Health and Safety, OSHA and DOT policies and procedures, as they apply.

 

Performs all other duties as assigned.

 

 

REQUIREMENTS

 

Normally requires an Associate’s or Bachelor’s Degree in Digital Marketing, Marketing, Business Management, or other ag-related area or the equiv