Associate Manager, Digital

About the Job: 
As a key leader within the Connected Customer & CRM organization, this role owns the end-to-end enablement, configuration, and strategic activation of Taco Bell’s loyalty programs and promotional capabilities across Marigold, Yum! Promo Service, and ConnectMe.

The Associate Manager serves as the enterprise-wide SME for loyalty configurations, promotional mechanics, and cross-channel activation—ensuring all offers, rewards, and challenges are deployed flawlessly and aligned to brand strategy.

This role requires a blend of technical expertise, operational excellence, cross-functional leadership, and strategic decision-making, regularly influencing platform enhancements, leading new campaign structures, and driving efficiencies that scale Taco Bell’s digital ecosystem.
 

The Day-to-Day: 
•    Own end-to-end loyalty offer and promotion activations across Marigold, Yum! Promo Service, and ConnectMe platforms—driving accurate deployments, scalable governance, and cross-functional execution for high-visibility brand moments.
•    Serve as enterprise-wide SME for loyalty configuration, promotional mechanics, and platform capabilities—providing expert guidance to cross-functional partners.
•    Act as the primary decision-maker for feasibility, timing, risk assessments, and prioritization of loyalty and promotional activations.
•    Configure and validate rewards, challenges, and complex offer structures, ensuring accuracy, scalability, and alignment with business objectives.
•    Partner with Product, Technology, and Yum teams to influence platform roadmaps, advocate for Taco Bell requirements, and drive enhancements to loyalty and discount service capabilities.
•    Act as the lead liaison for major brand moments, guiding configuration, QA planning, cross-team approvals, and timeline management.
•    Communicate risks, dependencies, blockers, and platform constraints proactively to ensure upstream clarity and avoid operational delays.
•    Support CRM channel execution by aligning offers with push, in-app inbox, SMS, and Tuesday Drops messaging plans.
•    Provide thought leadership by evaluating new campaign ideas, promotional mechanics, and operational workflows to improve scale, efficiency, and customer experience.
•    Establish, document, and maintain governance, standards, and SOPs for loyalty activation, ensuring consistency, audit readiness, and cross-team visibility.
•    Identify opportunities to streamline production workflows, strengthen quality control, and reduce manual effort through process improvements or tooling enhancements.
•    Mentor and guide analysts and cross-functional partners, elevating team capability and building shared understanding of loyalty configuration best practices.
•    Demonstrate calm, structured leadership during high-pressure or rapid-change moments, driving clarity and confidence across teams.
 

Is This You?
•    Bachelor’s degree in Marketing, Information Systems, or related field
•    4+ years of relevant experience in digital marketing, loyalty programs, CRM, or platform configuration
•    Experience configuring and deploying loyalty or promotional programs (e.g., Marigold, Punchh, or similar platforms)
•    Strong understanding of relational data, audience segmentation, and offer logic
•    Experience with e-commerce or digital ordering platforms
•    Familiarity with A/B or multivariate testing 
•    Experience with project management and documentation tools (e.g., JIRA, Confluence)
•    Strong communication and stakeholder management skills
•    Ability to operate autonomously, prioritize effectively, and make decisions in fast-paced environments
•    Technical proficiency (HTML/CSS) a plus

Salary range: $109,400 - 128,600 + bonus eligibility

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

Work Authorization Notice: Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship.

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Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.

Taco Bell is committed to working with and providing reasonable accom