Director of Data Activation

Company Description

Blend360 is recognized as an award-winning consulting firm and has provided services to some of the world’s best known and most respected organizations. While Blend360 has worked primarily with clients that are Fortune 500 and mid-sized companies, we also extend services to smaller businesses and non-profits.

Blend360 has been recognized as one of the fastest growing Inc 5000 companies.

Job Description

As Director of Data Activation, you’ll build and develop a team of consultants and analysts that enable our clients to activate their data assets and create impactful, personalized experiences for their prospects and customers. You’ll build platform assessment, selection, implementation and optimization capabilities across the leading customer data, cross-channel marketing, and account-based marketing platforms in the industry. With your team and projects anchored in customer data, you’ll partner with internal and external multidisciplinary teams of data engineers, data scientists and digital marketers to provide end-to-end solutions.

Platforms consist of, but are not limited to:

• Customer Data Platforms: ActionIQ, Amperity, Redpoint and Segment
• Cross-Channel Marketing Platforms: Adobe Marketo, Braze, Iterable, MessageGears, Oracle Eloqua, Pardot and Salesforce Marketing Cloud
• ABM: 6sense, Demandbase, Rollworks and Terminus

Responsibilities

As a leader, you will:

• Hire, manage and develop a team of analysts and consultants focused on implementing and integrating data focused systems within the Martech ecosystem
• Develop a training curriculum to quickly on-board and ramp up new team members
• Partner with practice leaders to develop efficient and effective technical solution offerings
• Provide ongoing internal and external facing leadership and knowledge sharing
• Work with our technology partners to ensure successful delivery of services to our shared customers

As a subject matter expert, you will:

• Provide senior level consulting and leadership on technology assessment, selection, implementation, and optimization engagements

• Lead complex client engagements supporting all phases of the solution development lifecycle including discovery, requirements development, solution architecture and quality assurance
• Create architecture and solution blueprints to meet client requirements and business objectives
• Stay current with the latest technology trends in the categories of customer data platforms, sales and marketing automation & data integration

Qualifications

• 8-10 years’ professional experience selecting, implementing, and operating technology platforms and developing processes in support of marketing, personalization, and data orchestration
• 5 years’ experience in a consulting environment and/or digital agency with demonstrated track record of delivering cross-channel marketing solutions
• 3 years’ experience architecting comprehensive data-driven solutions
• Experience with marketing customer data models, web analytics and related technologies (Google Analytics, Adobe Analytics, Optimizely)
• Experience with structured or un-structured data analysis and tools (SQL, Hadoop, Spark, NoSQL, MySQL, MariaDB, Hive, Pig, etc.)
• Experience with data science software languages (R, Python, SAS, Perl, Java, PHP) is a plus
• Comfortable with cloud-based platforms (AWS, Azure, Google)
• Bachelor’s degree in Computer Science, Data Science, Information Systems, Information Technology, or similar field (MS degree preferred)

The starting pay range for this role is $145k - $200k. Actual compensation within the range will be dependent on several factors including but not limited to relevant experience, skills, certifications, training, and location. It is not typical for an individual to be hired at or near the top of the range and determining factors for compensation are considered for each individual circumstance. BLEND360 also offers a competitive benefits program to meet the health and financial well-being of our team and their families. You can look forward to a range of benefits including medical, dental, vision, 401K, PTO, paid holidays, commuter benefits, spending accounts, life insurance, disability coverage, and EAPs.

Additional Information

A diverse workforce is a strong workforce

To deliver growth at BLEND360 and for our clients, we have a responsibility and unique opportunity to positively impact the workforce. Diversity has played a critical role in our history, our growth, and continues to have a profound impact on our success.  We are determined to have equality in the workplace, within our team and as an extension of our clients’ team. 

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