Manager, Equity & Media to Cart - Home Cleaning

SC JOHNSON IS A FIFTH-GENERATION FAMILY COMPANY BUILT ON THE SPIRIT OF OUR PEOPLE. We have been leading with purpose for over 130 years, building iconic brands that win the hearts and minds of consumers – such as Raid®, Glade®, Ziploc® and more, in virtually every country around the world. Together, we are creating a better future – for the planet, for future generations and for every SCJ team member. Join our winning team of Wave Makers and Go Getters and help us write the next chapter in the SCJ story.

The Company's Total Rewards package is at or above industry levels. The expected base salary range for this position is between 137,340.00 USD - 180,992.50 USD. Job related skills, experience, education, and location will be considered in setting actual starting base salary. In addition to your base salary and depending on job level, eligibility, and performance, a total package may include profit sharing, a short-term incentive and/or long-term incentives. As a family company, benefits are a key piece of our Total Rewards package as well and we’re proud to provide a comprehensive, competitive, and differentiated benefits program that our people and their families value.

As the Manager, Equity & Media to Cart, you will lead the development and execution of brand equity strategies, media-to-cart processes, and integrated marketing communications. You will work closely with the creative agencies, brand marketing portfolio teams, OMNI and design teams to drive brand growth and ensure a seamless consumer journey from awareness to purchase.

Essential Duties and Responsibilities:

Brand Equity and Strategy:

• Define brand equity strategy, including leading brand positioning, creative development, managing IAT agency relationships, SOW, brief development, FOCO strategies, and creative execution.
• Craft a holistic brand communication strategy across vehicles, leveraging Marketing Mix Analysis learnings, including asset development for Social, ATL, BTL, and developing activation platforms.
• Lead strategic partnerships, including creative asset development and packaging design (if applicable).
• Partner with agencies and marketing portfolio teams to develop brand assets, including creative content for Integrated Marketing Communication plans.
• Partner with OMNI to develop retail media strategy & plans and shopper asset development.

Media to Cart and Marketing Innovations:

• Develop and execute media-to-cart strategies to drive online and offline conversions, ensuring seamless consumer journeys from awareness to purchase.
• Leverage understanding of consumer/shopper motivations and behaviors to develop winning marketing plans.
• Lead annual planning with the IAT, including agency briefs, audience strategy, and communication/media strategy and plan.
• Define the Platform/Program/Pulse strategy for activation and asset for accountable brands.
• Drive implementation of the media-to-cart and omnichannel planning process, setting timelines, managing completion of strategy and activation plans, and coordinating feedback.
• Develop effective media strategies and plans with media agencies and partners.
• Responsible for managing SOW and OOP budget, including national promo and partnership with OMNI on shopper budget.

Required Skills / Experience / Competencies:

• Bachelor’s degree in Marketing or a related field.
• 7+ years of related work experience or 5-7 years with an advanced degree.
• Qualified candidates must be currently authorized to work in the United States.

Preferred Skills / Experience / Competencies:

• 5-7 years of marketing experience in developing consumer products.
• Leadership of cross-functional teams.
• Successful partnerships with agencies and ability to leverage IMC assets into execution.
• MBA preferred.
• Passion for creativity and innovation.
• Comfortable working in ambiguity and able to turn that to advantage.
• High sense of urgency.
• Demonstrated team leadership and development.
• Strong analytical skills and ability to interpret market data and consumer insights.
• Exceptional communication and interpersonal skills.

Job Requirements:

• This full time position will be located at our corporate headquarters on Howe Street in Racine, WI

• Remote work available once a week for eligible employees

• This role is eligible for domestic relocation

BENEFITS AND PERKS

SC Johnson’s total compensation packages are at or above industry levels. In addition to salary, total packages may include bonuses, long-term incentives, matching 401(k) contributions and profit sharing based on c