Marketing Manager, Marketing Solutions

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What We'll Bring:

At TransUnion, we have a welcoming and energetic environment that encourages collaboration and innovation. We are consistently exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities, while discovering their genius.

Be a part of our team – you will collaborate with great people, pioneering products, and cutting-edge technology.

What You'll Bring:

• Experience: 8+ years of demonstrated success in integrated marketing, with emphasis on events and owned channels. Focus on data/tech solutions in a B2B or agency environment is preferred.
• Strategy: Ability to develop marketing plans, experiences and activations aligned to marketing strategies, business objectives and growth goals.
• Analytical Skills: Ability to analyze marketing performance data to inform future optimization and decisions.
• Program Management: Ability to manage multiple campaigns and events concurrently, meet deadlines and bring attention to details and priorities.
• Communication: Excellent communication and relationship building skills with the ability to clearly convey marketing goals, messaging, and plans to internal teams and external partners.
• Collaboration: Ability to influence and collaborate across all levels of the organization proactively, with a willingness to accept delegated responsibility, work independently and excel in group settings.
• Problem-Solving: Ability to think critically, identify opportunities and solve challenges effectively.
• Education: Bachelor’s degree in marketing, communications or equivalent.

Impact You'll Make:

The Marketing Manager is responsible for developing and executing marketing plans specific to events, speaking engagements and owned channels to support strategic marketing initiatives that drive awareness, engagement, and demand generation. This role works closely with the B2B Marketing team supporting TransUnion’s Marketing Solutions. The Marketing Manager requires a deep understanding of the B2B buyer journey, strong analytical skills, and the ability to influence and collaborate cross-functionally.

• Understand and translate the marketing strategy into actionable, documented go-to-market approaches and integrated event campaigns in partnership with the Marketing Strategist.
• Gather requirements and lead the development of comprehensive marketing briefs – defining scope, KPIs, target audiences, and tactics – while adapting plans to reflect evolving market dynamics and strategic priorities.
• Ensure overall event success from start to finish including leading cross-functional event kickoffs and weekly status meetings.
• Communicate with stakeholders and decision makers to gain alignment, secure approvals, and ensure transparency.
• Drive collaboration across event managers, creative teams, partners, channel teams, marketing analytics, and campaign program managers to ensure seamless execution and delivery.
• Review campaign deliverables, outputs and timing to confirm alignment with strategic intent, brand standards and business objectives.
• Manage paid and earned speaking engagements: Identify content owners and speakers, work with industry partners, and ensure engagements and content are aligned to overall event objectives and messaging.
• Proactively partner with sales teams to coordinate field activation efforts to optimize impact and ensure consistent messaging across touchpoints.
• Support optimization by gathering feedback, analyzing performance and recommending improvements.
• Contribute to the development of marketing business reviews under the guidance of the Marketing Strategist.
• Manage marketing budget accruals and updates in coordination with finance, agency partners and channel resources.
• Perform other related duties as assigned.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.

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