Digital Marketing Manager

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Requisition ID: 20944 Fleetwood is one of the oldest and most popular RVs on the road and in the RV industry. We have manufactured Class A RVs for over 65+ years which is more than double most of our competition. Now manufacturing RVs under the Fleetwood, American Coach, and Holiday Rambler brands, we spent a lot of time figuring out how to make the best motorhome possible–and it all starts with construction innovation. From a perfect combination of power & reliability to hand-selecting your RV interior, we know how to make your RV Home a home.   Fleetwood RV is part of the larger REV Group (NYSE: REVG), a leading manufacturer of specialty vehicles for the fire & emergency, commercial, and recreation markets. REV Group’s extensive vehicle line-up includes models such as ambulances, fire trucks, school buses, terminal trucks, RV’s, luxury buses, and much more. Our 6,500+ employees continuously demonstrate their commitment to building innovative and reliable vehicles that our customers can depend on whether for a family trip across the U.S. or when responding to an emergency. We also hire over 200 veterans and or those transferring out of the military each year. Rev Group is a veteran friendly employer and hires over 200 veterans and or those transferring out of the military each year.  

The Digital Marketing Manager will be a key member of the REV Marketing team, responsible for the coordination of marketing resources across the organization and managing a variety of digital marketing projects, across REV Group’s portfolio of brands. This Digital Marketing Manager will collaborate with the REV Marketing Team and outside resources and work with leaders across the organization to define, manage, deliver and measure digital projects. Projects may include email campaigns, website builds, CRM setup, complete digital marketing campaigns, video projects, webinars, content marketing and social media projects.

 

 

Responsibilities:

• Develop an understanding of REV’s marketing resources and become the point-of-contact to help our divisions maintain REV brand standards, utilize common resources, and align with corporate-managed platforms/tools.
• Support and oversee team members focused on event planning and graphic design.
• Design, develop, implement, and track outbound marketing campaigns focused on new product launches.
• Oversee multiple websites associated with various REV brands.  Analyze and improve data management across web programs.
• Coordinate with legal team to ensure trademarks are kept up in support of brand initiatives.
• Manage relationship with third party marketing firms to expand overall marketing department reach across numerous platforms.
• Manage SEO activities, track and present results to executive leadership team.
• Streamline model year changeover process for graphics package updates, web updates, and data updates.
• Develop comprehensive digital marketing strategies to meet brand objectives.
• Utilize analytics tools to track campaign performance, interpret data, and make informed decisions.
• Oversee content strategy, including creation, distribution, and optimization across various platforms.
• Developing and executing social media strategies to engage audiences and promote brand awareness.

 

 

Experience:

• 3-5 years of marketing management or marketing project management.
• Bachelor’s degree in marketing, communications or a related field.
• Experience in digital mediums including email, content marketing, video, websites, CRMs, inbound marketing and social media.
• The ability to think strategically, but also execute and implement.
• Experience managing marketing agencies, freelancers and other external vendors.
• Ability to work in the “grey” area, go with the flow and thrive in a fast-paced environment.
• Excellent people skills, able to work with any level of seniority and with multiple teams, simultaneously.
• Proficient with MS Office, Website CMS systems (WordPress), Email Marketing Platforms (i.e. Mailchimp, Constant Contact), and a variety of social media platforms.
• Superior project management skills, including attention to detail and organization.

 

 

 

 

REV Group is committed to a policy of equal employment opportunity. The Company conducts all employment practices without regard to race, sex, color, religion, national origin, age, disability, protected veteran's status, pregnancy, genetic information, sexual orientation or any other basis prohibited by law. REV Group also undertakes affirmative action to assure equal employment opportunity for minorities and women, for persons with disabilities, and for protected veterans.

 

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