Design Manager, Wellness

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

The Category Design Manager is a senior strategic creative leader responsible for shaping, evolving, and driving the end-to-end visual brand experience across an entire category portfolio. Reporting to the US Director of Design, this role defines the Design vision, creative strategy, and brand expression systems that guide multiple brands and product lines across the US market. The Category Design Manager is responsible for what the brand should look, feel, and mean to consumers, and for creating new brand assets, identity systems, and experience principles that move the business forward. This role is a creator, innovator, orchestrator, and strategic design partner, influencing senior business leaders across insights, R&D, marketing, digital and Innovation. The Category Design Manager ensures Haleon’s portfolio continues to be recognized for remarkable, emotionally resonant, and human-centered brand experiences that drive both business growth and brand love.

Key Responsibilities:

Category Level Creative Leadership (Strategic + Visionary)

• Lead the creation and evolution of category wide visual brand strategies, identity systems, and design frameworks.

• Define the creative direction for multiple brands, ensuring each brand’s distinctiveness, meaning, and equity grows over time.

• Partner with the US Director of Design to shape the Design vision and long-term roadmap for the category.

Brand System Creation (Not Just Execution)

• Create and steward new distinctive brand assets, packaging principles, experience guidelines, and visual languages.

• Lead brand redesigns, innovations, and visual transformations to elevate relevance and differentiation.

Experience Design Across the Consumer Journey

• Design and direct end-to-end consumer and Health care professional experiences across omnichannel environments packaging, digital, retail, experiential, and emerging platforms.

• Ensure the brand experience is cohesive, emotionally resonant, and aligned with humancentric principles.

Creative Direction & Cross-Functional Orchestration

• Serve as the creative and design lead for category/product teams, inspiring collaboration and elevating the creative bar internally and with agency partners.

• Partner cross-functionally with insights, data strategy, R&D, marketing, technology, and product leaders to bring breakthrough ideas to life.

• Influence upstream decision making through design thought leadership and consumer driven insight translation.

Innovation & Future Facing Design

• Contribute to the ideation of new value propositions, innovation platforms, and experiential concepts.

• Bring external inspiration into HALEON: Cultural trends, design futures, human behavior, and category insights to fuel breakthrough creative thinking.

Creative Governance & Brand Equity Growth

• Define the creative standards and brand rules that guide execution partners and agencies.

• Ensure that creative direction translates into consistent, intentional brand building across all activations.

Capability Building & Culture Leadership

• Inspire a culture of design thinking, creativity, experimentation, and strategic

• craftsmanship across the broader organization.

• Mentor and guide designers, agencies, and cross-functional partners to elevate design quality and consumer centricity.

Leadership Expectations

• Lead with Haleon’s commitment to delivering better everyday health with humanity.

• Champion inclusive design that reflects the diverse communities Haleon serves.

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