Sr. Manager, Acquisition Strategy

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

The Senior Manager, Acquisition Strategy contributes to a highly impactful team responsible for building audience-led acquisition strategies in support of our most critical growth drivers. This individual is adept at engaging research, data, and analytics to characterize business opportunity and recommend acquisition marketing approaches. S/he will understand how to drive impact throughout the acquisition marketing funnel and excel at building relationships and working across a matrixed enterprise.

This senior manager will have a track record of working with data and analytics to synthesize strategic points of view. S/he will have experience developing data-driven growth strategies (promotional and non-promotional) that have yielded significant marketplace growth. The candidate will have a track-record of in-market testing to optimize GTM and promotional efficiency and effectiveness. This individual will understand how to bring new product innovations to market, ideally within the technology and/or telecom spaces, and will have successfully launched successful new-to-market products and campaigns in the past.

The successful candidate is nimble, creative, and influential to evolve and push the business forward. S/he will have experience in roles combining marketing, customer insights, data analysis, and business execution in a fast-paced, matrixed environment. This visionary marketer will collaborate with other key functions including, but not limited to, media, marketing communications, brand strategy, product management, e-commerce, operations, and technology.

Job Description

Core Responsibilities

• Contribute to acquisition offer research agenda in partnership with CR&I, developing an understanding of what offers and constructs resonate in the market and that can drive demand, conversion, and channel performance
• Employ performance data, research, and competitive intelligence to develop strategic insights and recommendations on potential acquisition strategies
• Work closely with competitive intelligence teams to iterate on new acquisition GTM tactics in response to a rapidly evolving competitive landscape
• Partner with Media, Marketing, and GTM teams at to ensure offer presentation in-market is aligned to commercial / growth strategy and delivers expected business benefit
• Contribute to the strategic acquisition learning agenda, ensuring that we are continually testing our acquisition growth strategies in market and optimizing full-funnel KPIs
• Work closely with Product Management and Pricing / Packaging teams to develop commercialization plans for all new product / feature launches across the Xfinity portfolio
• Partner with GTM teams to inform the strategic consumer POR and ensure that the organization is focused on critical initiatives that will move the needle
• Support additional Acquisition and GTM responsibilities as needed
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

Critical Capabilities/Minimum Qualifications

• Analytical skills – Gathers, analyzes and synthesizes insights from a variety of resources to develop hypotheses and inform strategy
• Strategic thinking - Translates broad strategies into clear, specific objectives and plans that can be implemented by individuals; Creates plans that address specific segments and need states
• Project management and attention to detail – able to manage all elements of a project from beginning to end, ensuring that critical initiatives are delivered in a timeline and complete manner
• Collaborating and Influencing - Works closely with many stakeholders and partners; invites and uses the opinions and perspectives of others; inspires people by engaging them in dialogue to gain commitment and bring them on board, linking their perspective to the intent; adapts their own approach to the audience, preparing for and working through