Become a part of our caring community and help us put health first
 

Become a part of our caring community and help us put health first

Humana is a Fortune 50 healthcare leader with over $100 billion in annual revenue, committed to improving the health and well-being of vulnerable populations across the United States, including seniors and lower-income individuals. With a strong foundation in innovative technology and data-driven solutions, Humana is transforming healthcare by making high-quality care more affordable, accessible, and secure.


At Humana, we believe in the power of personalized communication to inspire healthier behaviors and build lasting relationships with our members. Our Customer Engagement Marketing team plays a critical role in delivering thoughtful, data-informed campaigns that support members throughout their healthcare journey.

We are hiring multiple Senior Associates to support strategic marketing initiatives across five key areas:

· Prevention Marketing

· Onboarding Marketing

· Retention Marketing

· Pharmacy Benefit Management (PBM)

· Care & Coverage Education


Each role contributes to Humana’s mission to improve member health outcomes and satisfaction through personalized, data-driven communications. These positions are ideal for marketers who thrive in collaborative, fast-paced environments and are passionate about guiding members through their healthcare journey—from onboarding and education to engagement, medication adherence, and retention.


As part of a dynamic and mission-driven team, you’ll help shape the way Humana connects with its members—ensuring every interaction is timely, relevant, and rooted in empathy. If you’re looking to make a meaningful impact through marketing, we invite you to explore these opportunities.

Key Responsibilities

Across these openings, responsibilities may include:

· Execute and optimize multi-channel campaigns (email, mail, SMS, app, web, call center, IVR) across all engagement areas.

· Develop and refine test-and-learn strategies, including hypotheses, measurement plans, and performance goals.

· Collaborate with product, analytics, clinical, operations, pharmacy, and channel teams to ensure messaging is accurate, personalized, and aligned with member needs.

· Analyze campaign performance using data-driven insights to improve engagement, reduce churn, support Stars measure improvement, and promote medication adherence.

· Support journey mapping and personalization efforts, including NBA (Next Best Action) logic and content orchestration.

· Champion the voice of the members by integrating feedback and behavioral signals into campaign enhancements.

· Ensure brand consistency and compliance across all touchpoints, including onboarding kits, pharmacy communications, and educational materials.

· Assist in agile pod operations, including sprint planning, backlog grooming, and tracking deliverables.

· Contribute to reporting and performance tracking to inform strategic decisions and roadmap iterations.

Required Qualifications

· Bachelor’s degree in Marketing, Communications, Business, or a related field or equivalent years of relevant experience.

· Minimum of 2 years of experience in lifecycle, onboarding, or customer engagement marketing.

· Proven ability to manage multiple projects simultaneously with strong attention to detail.

· Hands-on experience with CRM platforms and marketing automation tools.

· Demonstrated analytical mindset with a passion for leveraging data to inform marketing strategies and drive performance.

Preferred Qualifications

· Experience in healthcare, insurance, senior services, or other regulated industries.

· Familiarity with agile marketing methodologies and cross-functional team collaboration.

· Exposure to NBA (Next Best Action) engines, customer data platforms (CDPs), or journey orchestration technologies such as Adobe Experience Platform or Pega.

Use your skills to make an impact
 

Additional Information

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
• Satellite, cellular and microwave connection can be used only if approved by leadership
• Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
• Humana will provide Home or Hybrid Home/Office employee