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Digital & Performance Marketing Specialist
Absolute SecurityUnited States, United Statesfull_timeVerifiedPosted 27 May 2025
About the role
Absolute, the leader in cyber resilience, is seeking a Digital & Performance Marketing Specialist to assist the marketing department with various programs and initiatives. Top candidates will possess excellent communication and time management skills and meticulous attention to detail.What You'll Do:
You’re resilient and passionate about securing the Work from Anywhere era.
So are we. We’re in search of the best and the brightest – everyone from innovators, sellers and marketers to financers, operators and especially customer relationship managers – we’re looking for top tier talent to help us shape the next decade of security, drive innovation that enables customers with truly disruptive solutions and are dedicated to making a meaningful difference. Headquartered in Seattle, Washington with international offi
- Campaign Development: Develop and execute digital marketing campaign strategies across multiple channels inclusive of email, ads, and our website chat bot
- Campaign Optimization: Assist in optimizing these channels to improve campaign outcomes
- Performance Marketing: Plan, execute, and optimize paid advertising campaigns across Google Ads, LinkedIn, and other digital platforms to drive qualified leads and maximize ROI
- Conversion Rate Optimization: Monitor and analyze landing page performance, A/B test creative assets, ad copy, and campaign targeting to improve conversion rates
- Budget Management: Track and manage performance marketing budgets, ensuring efficient allocation across channels and campaigns
- Analytics and Reporting: Create regular reporting showcasing campaign performance, insights and recommendations, including detailed performance marketing metrics such as CPL, CPA, ROAS, and attribution analysis
- Advanced Reporting: Build comprehensive dashboards and reports that track the full customer journey from initial touchpoint through conversion, providing actionable insights to stakeholders
- Data Analysis: Conduct deep-dive analysis on campaign performance data to identify trends, opportunities, and areas for improvement across all marketing channels
- Webinar Production and Reporting: Set-up and produce webinars as well as ensuring reporting data is properly imported into our systems for follow-up/lead nurturing
- Trends and Best Practices: Stay updated on digital marketing trends, tools and best practices
- Collaborate with the marketing team to align digital campaigns with our brand and business goals
- Contribute to a positive and collaborative environment that encourages information sharing, team-based success, and a strong focus on results
- Protect the security and privacy of Absolute and its customers
- 2-5 years of experience in marketing with demonstrated experience in performance marketing and paid advertising
- Proven track record of managing and optimizing paid campaigns with measurable results
- Strong analytical skills with experience using analytics platforms (Google Analytics, platform-specific reporting tools, etc.)
- Proficiency in creating reports and dashboards that clearly communicate performance metrics and ROI to various stakeholders
- Highly adaptable to changing priorities
- Comfortable presenting campaign performance data and insights to cross-functional teams and senior leadership
- Possess strong skills in digital marketing strategies as well as the ability to analyze data and make recommendations to improve campaign performance
- Strong organizational and project management skills as well as the ability to prioritize tasks effectively in a deadline-driven environment
- Excellent interpersonal skills and the ability to collaborate with cross-functional teams
- Technology industry experience, with preference given to security industry knowledge
- Familiarity with B2B sales funnels and the ability to map content to the partner journey
- Familiar with digital marketing tools such as Marketo, Salesforce, Drift, LinkedIn, Google Ads, Demandbase
- Experience with business intelligence tools (Tableau, Power BI, Looker) for advanced reporting
- Google Ads and/or Facebook Blueprint certifications
- Experience with marketing attribution modeling and multi-touch attribution analysis
You’re resilient and passionate about securing the Work from Anywhere era.
So are we. We’re in search of the best and the brightest – everyone from innovators, sellers and marketers to financers, operators and especially customer relationship managers – we’re looking for top tier talent to help us shape the next decade of security, drive innovation that enables customers with truly disruptive solutions and are dedicated to making a meaningful difference. Headquartered in Seattle, Washington with international offi
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