Issues-Based Digital Campaigns Advisor

About Houston

ExxonMobil's state-of-the-art campus north of Houston serves as home to its Upstream, Product Solutions, and Low Carbon Solutions businesses and their associated service groups.  
By bringing many global functional groups together, the campus provides employees with the tools and capabilities needed today, and in the future, to achieve business objectives and accelerate the discovery of new resources, technologies and products. It was designed to foster improved collaboration, creativity and innovation and enhance the company’s ability to attract, develop and retain the top talent in the industry.
The campus is located in Spring, Texas, on 385 wooded acres immediately to the west of Interstate Highway 45 (I-45), at the intersection of I-45 and the Hardy Toll Road, approximately 25 miles from the cultural vibrancy of downtown Houston.
 
The campus was constructed to the highest standards of energy efficiency and environmental stewardship. Its design incorporates extensive research into best practices in building and workplace design through extensive benchmarking of the world’s top academic, research, and corporate facilities.

Core Competencies

• Strategic & Policy-Savvy: Connects policy dynamics to brand outcomes; can scenario-plan and manage risk
• Operator’s Mindset: Moves from strategy to execution swiftly; sets clear workflows and SLAs
• Data-Driven: Obsessed with hypotheses, testing, and measurable outcomes
• Creative Storyteller: Simplifies the complex; advocates for high-quality content and design
• Stakeholder Leadership: Influences without authority; aligns senior leaders and cross-functional teams
• Bias for Compliance: Balances speed with governance and platform policy adherence
• Brand & Reputation Lift: Awareness, favorability, trust, thought leadership perception among target segments
• Audience Quality & Engagement: Target reach, qualified traffic, time on page, content completion, return visits
• Advocacy Outcomes: Stakeholder actions (e.g., sign-ups, toolkit downloads, event attendance), legislator/stakeholder engagement proxies where appropriate
• Governance & Risk: Policy/claims compliance, approval cycle times, and platform policy adherence

What you will do

• 8–10 years leading issues-based, advocacy, or policy-driven digital campaigns from strategy through execution and measurement—in B2B contexts
• Proven marketing and brand background with demonstrated ability to translate complex, technical, or policy-heavy topics into clear, compelling brand narratives
• DC political campaign experience or experience within public affairs, issue advocacy, or policy communications
• Expertise across modern digital platforms (paid social, programmatic/display, search, video, email/marketing automation, web/SEO) and advocacy tools (e.g., grassroots mobilization, petitioning/patch-through calling platforms, legislator lookup)
• Strong command of audience strategy and segmentation: ABM, stakeholder mapping, and intent-based targeting
• Advanced analytical skills: campaign attribution, brand lift, audience reach/quality, sentiment, and funnel performance; comfort building dashboards and narratives from data
• Experience working in regulated