Principal, Market Development – Local Go-to-Market Strategy

Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.

Our Market Intelligence & Performance Management team​ has an opportunity for you! 

We are responsible for local market intelligence, strategy, go-to-market, and performance management, which aims to drive short and long-term DMA-level profitability. We are seeking a data-driven, results-oriented leader with strong go-to-market experience. 

In this role, you will lead the discovery, evaluation, and execution of high-value go-to-market (GTM) opportunities across multiple business units. You will be the driving force behind innovative growth initiatives, leveraging financial acumen, cross-functional leadership, and market insights to optimize performance across products, channels, and customer segments. This role is ideal for a strategic leader who thrives on building from concept to execution and can balance vision with data-driven rigor. 

Key Responsibilities: 

• Develop and lead a structured process to uncover, assess, and prioritize strategic GTM opportunities through ideation, market research, and cross-functional collaboration. 

• Own market readiness, operational enablement, and the financial assessment of key initiatives to guide local market investment decisions and scalability. 

• Design and deliver comprehensive GTM strategies in partnership with XFN (cross-functional) teams, ensuring alignment with corporate objectives and market needs. 

• Execute comprehensive short and long-term strategies to drive market growth, penetration, and achieve business objectives, including specific initiatives for new and existing products, services, and verticals, while adhering to compliance requirements. 

• Develop and execute test-and-learn programs to refine GTM execution, 4Ps strategy, sales funnels, workforce incentives, and other performance levers. 

• Serve as a subject matter expert for Network, Product, Pricing, Distribution, Local Marketing and Events teams. 

Qualifications: 

• 7+ years of experience in market development, product marketing or go-to-market strategy and execution, ideally within telecom or technology sectors. 

• Experience leading large-scale cross-functional initiatives from ideation to launch, serving as the program and project management leader. 

• Strong understanding of profitability metrics, operational KPIs, and reporting best practices, with the ability to tell a compelling story with data for a senior audience. 

• Expertise in market dynamics, customer segmentation, and competitive positioning. 

• BA/BS in Business, Marketing, or related field; master’s in business degree a plus. 

• Willing to be challenged, excellent interpersonal communications, good collaboration, project management, and leadership skills. 

• Bias toward action, with the ability to work autonomously in a fast-paced environment. 

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