Director of Provider Marketing, AbbVie Patient Services

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

About AbbVie Patient Services Marketing:

The AbbVie Patient Services (APS) Marketing Team strives to deliver exceptional patient treatment experiences across multiple brands and therapeutic areas. We empower patients to realize their full treatment potential through comprehensive support programs encompassing Immunology, Oncology, Neuroscience, and Specialty products.

Position Overview:

The Abbvie Patient Services Director of Marketing will lead the strategic direction and execution of marketing initiatives for our AbbVie Patient Services Field Reimbursement teams. This position entails working closely with cross-functional teams to enhance the patient service experience and address the needs of healthcare providers (HCPs).

Key Responsibilities:

• Vision and Leadership: Develop and implement the overarching vision, strategy, and go-to-market plans for provider marketing initiatives within AbbVie Patient Services across therapeutic areas, particularly focusing on Immunology.
• Brand Positioning: Lead the development of brand positioning, messaging, and creative campaigns aimed at healthcare providers, ensuring alignment with patient service experiences and strategic imperatives.
• Strategic Collaboration: Collaborate with the Access and Reimbursement (A&R) teams to design and execute HCP strategies, incorporating insights from payer  landscapes, buy-and-bill models, and specialty pharmacy acquisition.
• Agency and Partner Management: Oversee agency relationships to drive creative excellence, ensuring quality deliverables that align with marketing assets and channels.
• Leads the strategy, development, and execution of non-