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Inside Sales Lead

Brady Corporation
Salt Lake City, United Statesfull_timeVerifiedPosted 2 Jul 2025

About the role

The primary mission for the Inside Sales Lead is to partner with our HC field sales team in driving growth in the assigned territories. Success is defined by achieving opportunity and revenue targets within an assigned account base. The Inside Sales Lead will work with their assigned Territory Managers to drive growth within the territory. In addition to their main function they will also have some lead responsibilities for 1 - 2 inside reps also sitting in the office. Representatives responsible for the entire sales process, starting from prospecting, qualification, outbound calling (cold-calling), opportunity generation and follow up, and winning new business.

Qualifications
  • Through excellent coaching, they will help create a vibrant, competitive and fun culture in the Inside Sales team.
  • Meets or exceeds monthly, quarterly, and annual sales quota.
  • Demonstrates a ferocious appetite to win business and take share from our competitors.
  • Takes full ownership of customers and the sales process and demonstrates a professional and courteous yet results oriented attitude at all times.
  • Delivers successfully against a pre-defined outbound call quota, develops new opportunities from outbound calling activities, contacts (cold calls) referred and prospective passive customers, assesses needs, and offers the right solution for the customer.
  • Builds and proactively manages a sales pipeline able to meet the desired sales quota. Oversees that the team navigates customer company structure to identify decision makers and engage with them.
  • Qualifies and processes all incoming marketing leads in compliance with the standardized lead handling process.
  • Researches the market in assigned sales areas to self-generate sales leads, including utilizing the web, social media (including, but not limited to): Facebook, Twitter, LinkedIn, referrals, phone lists, associations, trade shows and other sources.
  • Performs online demonstrations of product and, where necessary, involves a field sales team to perform face-to-face demonstrations with prospective customers.
  • Upon completion of initial sale, collaborates with field sales, customer operations and distributors to ensure the best possible customer experience.
  • Enhances initial and future sales volume through customer education and building awareness of other solutions potentially interesting to customers.
  • Understands how our solutions fit into the market place, collects competitive intelligence and shares with the necessary stakeholders in the organization to help assure the team will have the best, most differentiating product offer.
  • Follows the standardized sales process to ensure unified sales approach and greatest chance of success.
  • Implements and manages the comprehensive use of the CRM tool for executing and managing inside sales tasks, including prospecting, lead generation, managing opportunities pipeline, and sharing essential customer and competitive information.
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Company

Brady Corporation

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