Associate, Global Advertising - Corporate Affairs

Blackstone is the world’s largest alternative asset manager. We seek to create positive economic impact and long-term value for our investors, the companies we invest in, and the communities in which we work. We do this by using extraordinary people and flexible capital to help companies solve problems. Our $1.1 trillion in assets under management include investment vehicles focused on private equity, real estate, public debt and equity, infrastructure, life sciences, growth equity, opportunistic, non-investment grade credit, real assets and secondary funds, all on a global basis. Further information is available at www.blackstone.com. Follow @blackstone on LinkedIn, Twitter, and Instagram.
 

Corporate Affairs Department

The Corporate Affairs department at Blackstone plays a critical role in shaping and guiding the firm's communication strategies, both within the organization and externally. Key areas that comprise the department: Public Affairs, Marketing, and Environmental, Social, and Governance (ESG) initiatives.

Job Description:

Blackstone seeks an accomplished and dynamic professional to join as Associate, Global Advertising to help develop and executed advertising campaigns across Blackstone’s key audiences and regions in close partnership with media agencies. Reporting to the VP of Advertising, this Associate will act as a conduit between the agency, external vendors and internal stakeholders to support the flawless execution of advertising campaigns across regions and audiences.

As a member of the broader global marketing team, you’re an experienced marketer with a strong track record of developing and executing omni-channel advertising campaigns (digital, social, TV, print, etc.) to generate Awareness, Engagement and Conversion. You’ll partner across the broader organization including, but not limited to: Public Affairs, Digital, Content, Technology and Compliance to drive the successful development and execution of campaigns.  The ideal candidate has strong media skills, a knowledge of the evolving media landscape, is entrepreneurial in spirit and passionate about building, developing, and optimizing campaigns at scale. 

Key responsibilities include, but are not limited to:

• Partner with marketing colleagues to develop and coordinate paid media briefs that incorporate internal stakeholder inputs and strategic direction around key themes, priorities, and campaigns

• Partner with media agencies to ensure flawless execution of media strategies, providing assistance with multiple projects and quick decision making on plans, when in market

• Coordinate with internal and external creative and content teams, as needed, to ensure the timely delivery of media assets for campaign trafficking

• Assist in audience planning across campaigns, helping define and size target audiences, key barriers and other demographic attributes

• Support budget management for all media plans (including tracking of media authorizations, invoicing and reconciliation)

• Support agency and internal stakeholders to track campaign measurement and determine optimizations for live plans

• Shepherd media plans or tactics through internal stakeholder reviews, including but not limited to legal and compliance

• Act as a media expert by keeping abreast of the latest trends and industry best practices regarding the most effective ways of reaching our target audiences and delivering our message

Qualifications:

• 3+ years of experience in paid media strategy and execution roles at an agency or in-house paid media role for B2B, B2C, or complex markets/audiences.

• Deep understanding of media planning, ability to research/prioritize audiences, and a tactical understanding of key channels to translate budgets and goals into successful media plans

• Campaign experience with media plans that span multiple channels, including social media, brand partnerships, digital (display, SEM, programmatic), OTT / video, etc

• Knowledge and understanding of media planning principles, including target audience creation, channel planning strategy, media analysis and budget management

• Detail-oriented problem-solver wh