Manager, Product Marketing & Category Insights

amika means friend. we’re a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you. 

we’re rooted in clinical results. each product is infused with our intoxicating scent + powered by our superfruit soul, sea buckthorn. known as one of earth’s most omega-rich plant sources, this potent berry nourishes your skin, scalp + strands. 

we’re a proud pal to the planet + certified B-Corp. from sustainably sourced ingredients + recyclable packaging to our energy-saving production processes, we pledge to reduce our greenhouse gas emissions, waste + energy to reach Net Zero by 2030. 

having grown up in salons, we know better than anyone how important stylists are—they’re our confidantes + community. Think of us as your at-home hairapist, here to empower self-expression + bring joy to your haircare experience. all hair is welcome™. 

the job:

amika is looking for a highly collaborative, curious, and insights-driven Manager, Product Marketing & Category Insights to help shape the brand’s emerging category roadmap and commercial innovation pipeline. Sitting at the intersection of strategy and execution, this role acts as a day-to-day partner across commercial innovation, limited editions, sets, collaborations, new categories, and in-market performance analysis.

You’ll support concepting, development, testing, storytelling, GTM readiness, and performance learning—ensuring launches come to life with accuracy, creativity, and commercial impact. This person will collaborate closely with Product Development, Creative, Brand Marketing, Sales, Operations, Supply Chain, Regulatory, and Finance, working cross-functionally to bring ideas to market successfully.

salary: $90,000 - $105,000 + bonus

location: hybrid (must be based in NYC + have the right to work in the US)

what you'll do:

Commercial Innovation

·       Support the commercialization of innovation across sets, limited editions, merchandise, collaborations, and seasonal programs.

·       Partner with cross-functional teams (Creative, Ops, Product Dev, Finance, Sales, Regulatory) to align on timelines, workflow, and deliverables.

·       Assist in concept and story development grounded in brand equity, consumer insight, and commercial opportunity.

·       Develop kickoff materials, briefs, and GTM documentation that clearly articulate strategy, objectives, and positioning.

Emerging Growth Categories

·       Support a multi-year category innovation roadmap by translating strategy into actionable workstreams.

·       Partner with cross-functional teams to drive progress from concept to launch.

·       Build insights-based recommendations for claims, pricing, sizing, and positioning.

·       Manage architecture planning and category hygiene including lifecycle, competitive benchmarking, and SKU decisioning.

Claims, Copy, Packaging & Testing

·       Support claims and testing workflows including concepts, consumer panel, HUT, results interpretation, and refinements.

·       Partner with Regulatory, Product Development, Creative, and Copy to evolve early concepts, names, storytelling, and positioning.

·       Manage artwork + packaging routing and coordinate approvals.

Launch Readiness

·       Ensure GTM teams have updated claims, scripts, PDP copy, Merch & Sales toolkits, and education support.

·       Partner cross-functionally to deliver launch materials across all channels including retail + Pro.

·       Track market performance + apply learnings to future innovation.

Insights & Commercial Learning

·       Conduct competitive + trend scans to identify whitespace opportunities.

·       Build business sizing and feasibility recommendat