Vans: Creative Director, Global Brand, Lifestyle

Now that you’ve found the job description, what’s next?

Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live “Off The Wall” – embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday’s “Off The Wall” moment is today’s new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community.  

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of people who think and live “Off the Wall,” Vans just may be the place for you.

To learn more about our values and our culture, visit Vans Careers or www.vans.com.

What will you do?

A day in the life of a Creative Director, Global Brand, Lifestyle at Vans looks a little like this.

As Creative Director for Global Brand, Lifestyle, you will define and evolve Vans’ creative vision across all lifestyle categories and consumer touchpoints. This role sits within the Global Brand Creative team and is responsible for shaping the brand’s identity and storytelling globally, ensuring cultural relevance and resonance with diverse audiences. You’ll partner with Brand Management, Marketing Operations, Regional Marketing, and Creative Production to deliver integrated campaigns that celebrate Vans’ heritage while driving future-forward lifestyle positioning. The Creative Director reports directly to the VP, Brand Creative and partners with cross-functional leaders to align creative vision with strategic

Let’s break down that day-in-the-life a bit more.

• Team Leadership: Lead and develop a diverse and creative team in toward the successful execution of the Global teams strategic creative vision

• Lead Global Brand Creative Vision: Develop and execute a holistic creative strategy that reflects Vans’ lifestyle positioning across all consumer experiences.

• Elevate Brand Storytelling: Create compelling narratives that connect Vans’ heritage with contemporary culture, ensuring authenticity and emotional impact.

• Campaign Development: Oversee concepting and execution of global brand campaigns across multiple channels (e.g., retail, experiential, partnerships, content).

• Lifestyle Category Leadership: Define creative direction for lifestyle segments (e.g., skate, surf, music, art, street culture) and ensure alignment with brand values.

• Cultural Relevance: Identify and integrate emerging trends, cultural movements, and creative collaborations that reinforce Vans’ position as a global lifestyle leader.

• Creative Standards: Establish and maintain guidelines for visual identity, tone, and storytelling across all brand touchpoints.

• Cross-Functional Collaboration: Partner with regional teams to ensure global campaigns translate effectively while maintaining brand integrity.

• Develop and execute a cohesive creative vision for social and digital platforms that aligns with Vans’ brand identity and global marketing

• Partner with regional marketing teams to adapt global campaigns for local relevance while maintaining brand consistency

• Manage creation of all social and digital assets (photo, video, motion graphics), ensuring high-quality, on-brand execution across channels

• Establish guidelines for photography, styling, and visual storytelling specific to social and digital platforms; update annually based on trends and insights

• Manage Asset Delivery and Workflow. Oversee asset selection, retouching, and file management for global and regional teams to ensure timely delivery and consistency

• Maintain visual identity and messaging integrity across all social and digital touchpoints, reinforcing Vans’ brand positioning

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are found