Sr. Digital Marketing Specialist

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

Job Title

Sr. Digital Marketing Specialist

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

A healthy heart is essential to good health. That's why we're committed to advancing treatments for people with cardiovascular disease. As a global leader in Cardiac Rhythm Technologies, our breakthrough medical technologies help restore people's health so they can get back to living their best lives, faster. We focus on innovative technologies that can improve the way doctors treat people with heart arrhythmias or irregular heartbeats. 

Our team in Austin, TX is looking for a Sr. Digital Marketing Specialist. This is a fully Onsite role.

The Sr. Digital Marketing Specialist works with different marketing and business teams to turn their business strategies into executable digital strategies. Specifically, responsible for upfront strategic planning including web content strategy and execution to effectively translate business objectives into customer-focused solutions that demonstrate meaningful and tangible results. Uses analytics and insights to optimize digital channels, including web, applet, and email. Partners with others within the organization to execute these strategies and optimize digital experiences.

WHAT YOU’LL DO:

• Manages relationships with internal business partners including the web development team, IT and external vendors that manage the site authoring.
• Collaborates with the analytics team and business partners to translate business goals into digital KPIs.
• Owning the website and blog content while making sure the best practices are followed. The ability to use HTML coding on the website is a big plus
• Edits content for accuracy, voice, readability and comprehensiveness as well as consistency.
• Maintains a deep understanding of customer journeys and user needs to apply content and UX strategy according to business goals and objectives.
• Manages the progress of projects coordinating activities among stakeholders and tracking completion of tasks to full execution of each project.
• Use analytics, insights and best practices to optimize user experience, digital strategies, content and tactics across all digital channels including SEO and SEM.
• Adheres to Digital Marketing policies including Web Content Review and Approval, Removal, and Governance policies.
• Complies with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments.
• Maintains positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.

EDUCATION AND EXPERIENCE YOU’LL BRING:

Required

• Bachelor's degree. 
• 7+ years of experience in a digital domain – with strong website management experience.

Preferred

• 3+ years creating and executing digital strategies/content dev for web and deploying emails within med device/healthcare.
• 3+ years of experience working with content management systems (Adobe Experience Man