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VF

Timberland: Senior Manager, Brand Planning & Operations

VF Corporation
USCA - USA - New Hampshire - Stratham Domain Dr HQ - TBL, Amerika Syarikat, United Statesfull_timeVerifiedPosted 28 Jan 2025
💰 $145,000/yr($116,000/yr$145,000/yr)

About the role

At Timberland, we’re a force of nature.  We’re a team that steps outside, works hard together, and moves the world forward.  The brand is widely recognized as the arbiter of boot culture.  With a rich heritage of craftsmanship and an eye toward the future, Timberland has a decades-long commitment to make products responsibly, protect the outdoors, and build community. 

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture.  If you can see yourself working side-by-side with a team of fun, adventure-loving people, Timberland just may be the place for you.  

To learn more about our values and our culture, visit Timberland Careers or www.timberland.com.

Senior Manager, Brand Planning & Operations - Timberland

What will you do?

You will oversee the execution of the global brand integrated seasonal marketing plan, budget management and content development; manage cross-functional work to ensure regional commercial requirements are met; facilitate contract management with vendors and talent; and own continual process improvements.

Let’s break down that day-in-the-life a bit more.

What you will do:

  • Operational Efficiency - Oversee and optimize marketing operations, ensuring efficient workflows (particularly across the creative development process).  Own continual process improvements to improve quality, timing and effectiveness. 
  • Cross-Functional Coordination - Lead and coordinate cross-functional teams to ensure seamless execution of marketing initiatives and campaigns. 
  • Budget Management – Manage working media budget roll ups globally across regions, and directly manage non-working media budget and roll ups. 
  • Resource Management - Direct resource management (capacity, traffic, and production planning) to deliver the global brand integrated seasonal marketing plan to ensure on-time and complete delivery of regional commercial needs. 
  • Contract Management - Manage vendor contracts (excluding athletes and high-profile partnerships). 

How you will do it:  

  • Establish firm commitments between Global and Regional leads
  • Manage smooth hand offs between brand and commercial teams
  • Lead on-time-delivery, in full of creative toolkit for commercial activation
  • Drive and project manage integrated creative briefing with brand management leader
  • Ensure regional marketing leaders have the right inputs provided at the right time and handover is on timelines as needed
  • Coordinate with the Creative Director for project and calendar management 

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day.  For this role, there are foundational skills you’ll need to succeed and excel.  Additionally, while formal education in a related field is great to have, we are most interested in your 8+ years of experience and professional achievements. 

The foundational skills you will need in this position are:

  • Project management (ability to oversee and coordinate complex, multichannel integrated plans)
  • Process discipline (ability to drive a provide to deliver outcomes of a high quality on time)
  • Structure and organizational competencies
  • Collaboration and communication expertise
  • Experience designing and executing multi-channel marketing campaigns at global or regional levels
  • Involvement in seasonal marketing efforts with planning, scheduling and evaluation
  • Ability to manage and optimize large marketing budgets
  • Experience leading complex, cross-functional projects with multiple stakeholders across geographies
  • Experience managing vendors, agencies and partners
  • Background overseeing development of marketing content including video, social media, print and digital assets
  • Process Improvement
  • Leadership
  • Metrics
  • Campaign execution timeliness and content effectiveness
  • Regional relevance success
  • Budget management
  • Cross functional collaboration
  • On time asset delivery with quality content and relevance

What do we offer you?

At Timberland, we know you expect as much from us as we do from you.  That is why we make a commitment to support and grow our people.  We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).

Our commitment extends beyond this and into your daily work life.  We strive to foster a diverse and inclusive culture based on respec

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Company

VF Corporation

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