Senior Product Marketing Specialist, Employee Workflows

Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you. 

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description

What you get to do in this role:

• Drive the product and solution marketing strategy by working across go to market teams to develop messaging, value propositions, use cases and assets that describe the unique benefits of ServiceNow for organizations.
• Build content aligned to personas to execute on the product and solution marketing strategy, including sales enablement, webinars, white papers, eBooks, blogs, sales trainings, success guides, customer case studies, and internal communications.
• Focus on enabling sales to deliver up to date product and solutions messaging that resonates in the current market
• Partner across the line of business and sales to deliver successful business outcomes – driving, accelerating and closing pipeline
• Present content to external and internal audiences including sales kickoff, sales trainings, executive briefing center, Knowledge, Now at Work, webinars, industry conferences and analyst and press briefings.
• Help identify and support key marketing activities - including speaker selection, content reviews, and messaging support.
• Champion the buyer’s journey and align with the campaigns team to map digital content and assets to appropriate stages for a great user experience and campaign optimization.
• Help develop and deliver sales training content to improve funnel and sales performance.
• Act as a spokesperson for ServiceNow products and solutions.
• Develop a strong understanding of cross organizational use cases for our products and solutions.

Qualifications

In order to be successful in this role, we need someone who has:

• 5+ years of product marketing or product management experience.
•  4+ years of relevant experience with products related to HR, Global Business Services (GBS), Workplace Services and/or Legal Services.
• Bachelor’s degree or equivalent experience.
• Must be comfortable with social media and community participation with very strong written and verbal communication skills.
• Excellent people skills to interact with staff, colleagues, cross-functional teams, and third parties.
• Natural empathy for, and understanding of, needs of customers across multiple types of organizations and industry verticals.
• The ability to quickly generate ideas for how our solutions can make customers and partners more successful.
• Creative messaging skills based on value, use cases, and customer outcomes.
• Passion about our products and solutions and the possibilities of shaping the future of how people work.
• The ability to be both hungry and humble.
• Up to 25% travel to support sales efforts and industry events, as global health situations permit

FD21

Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

At ServiceNow, we lead with flexibility and trust in our distributed